Giveaways are not only always well received at events, but are also a valuable marketing tool if chosen well. Gift your attendees with something that is perfectly suited to your target audience, and it will forever act as a constant reminder of both your company and your event.
That being said, it’s no secret that the more traditional giveaway items such as pens and USBs are proving a little tired. If you’re looking to excite your guests with your giveaways, here’s our advice on how to provide some seriously impressive swag at your next event!
1. Virtual gifts
If you’re on the lookout for a relatively new idea, why not consider virtual goodies to give to your attendees? Guests who have travelled far to get to your event will appreciate this space-saving concept, as they won’t need to carry cumbersome gifts around whilst at the event or travelling home. Virtual gifts also offer a great opportunity to promote your sponsors, as well as any products you are marketing. Why not provide e-gift cards, ebooks, apps or gift codes – and don’t forget to explain exactly what the gift is and how to redeem it!
2. Reusable bottles
As you’re probably aware, plastic bottles and other types of single-use plastic are posing a massive threat to the environment, and in the UK over 35 million bottles are used every day! As people become more aware of this issue, reusable bottles are quickly gaining popularity, and make a savvy and eco-friendly choice for your next event goody bag. An affordable giveaway that is practical, kind to the environment, and can be branded however you wish, they are an excellent choice for a giveaway and are sure to go down well at your event. Why not enhance the guest experience and fill them with drinks so they are ready to use straight away?
3. Unique snacks and treats
Here at The Brewery, we love food, and know just how powerful it can be to boost engagement at a conference or event. Rather than just providing a branded tin of mints, think outside the box and provide something to get your guests talking. As well as creating a conversation starter, providing a tasty treat will always go down well with a crowd of hungry conference-goers!
4. Device chargers
If you’re familiar with organising events, you’ll know all too well just how much attendees depend on their phones throughout the event. Whether checking their emails, tweeting, making notes, or looking up their schedule for the day, it’s likely that their batteries will almost be drained by the time lunch is served. Give out phone chargers, and you’ll be popular with your guests! This means your attendees can engage even more at your event by staying connected, and they’ll undoubtedly use the charger again after the event has finished, so they’ll be reminded of your brand long after the event has come to an end.
5. Seasonal items
Seasonality is unique in goody bags, because let’s face it, it can be expensive to order items that might not be used all year round. However, because seasonal items are so rare, it could be that the investment pays off if you opt for them in your swag bags. For example, if you’re hosting an event in the summer, you could provide your guests with bright flip flops and beach towels. Sure, these might not be used whilst at the conference, but think about the exposure your brand will get when these get used at the beach, or on holiday – who knows which country they will end up in!
6. T Shirts
T Shirts will always be popular swag items at events. Think about it – how many times have you seen free T Shirts and not picked one up? However, think twice before simply printing T Shirts with your logo. Who will really wear that? Spend a little more money on getting good quality T Shirts and consider the print carefully. Think about the audience who will be attending and what sort of design they would appreciate – how about a catchy slogan, quote or a stunning design? The possibilities are endless!
When it comes to putting together your event giveaways, you should put in as much thought as you would when coming up with your marketing strategy. The underlying reason to providing something in a goodie bag is not just to offer a freebie, it’s to connect with your audience and making their lives a little better.
If you’re looking for the perfect venue to hold your next event, consider The Brewery. Located in the heart of London, it’s ideal whether you’re hosting a small meeting, or a conference for up to 1,000 people. Get in touch with us today to find out more!