On 15th January 2019, Amazon Prime hosted its Grand Tour Season Three launch at The Brewery, a venue in the heart of the city of London. The launch was put on for press, VIP’s and fans who won a competition to attend.
The Brewery is a unique and flexible event venue dating back to 1750 and Amazon Prime utilised two of the venue’s spaces for the launch. The 18th century cobbled Courtyard was used for the arrival of guests; each of the presenters drove a car into the Courtyard and there was an area for press photographers and fans to stand and take photos. The Porter Tun room was also used, with the production team making the most of one of the largest unobstructed event spaces in London.
The Porter Tun was split into two different sections, the half of the room that guests walked into was completely transformed into a pub called: ‘The Cock and Balls’, this consisted of two main bar areas and a number of themed seating areas. It was designed to look like an old fashioned traditional English pub. Here guests were served drinks and grab food, they also had the opportunity to meet the presenters and play the new Grand Tour video game.
The rear half of the Porter Tun was transformed into a cinema screening room, where there was a Q&A with the presenters before the first episode of the new series was shown. After the screening the guests returned to the pub area where they were served bowl food and a DJ played classic rock music.
The main organising agency of the event was Jubba. Amazon Prime also worked with Lux Technical for screen lighting and sound; Julie Landau Design on set build, furniture and dressing; Creative Draping Academy for red drapes for the screening room; Acre Jean Ltd for green drapes for the pub; and Crewsaders for event crew.
The menu was designed on ‘traditional pub grub’ and supplied by The Brewery’s in-house catering team. Nibbles consisting of peanuts, cheese straws, chilli fried corn, BBQ Hula Hoops and olives were placed on tables around the pub. Grab food was passed around by members of staff and consisted of sausage rolls, scotch eggs, beef sliders, paneer burgers and vegan sausage rolls. Later in the proceedings bowl food was served with a choice of fish and chips, chicken Tikka Masala and pilaf rice, vegan tofish and chips, sausage and mash and sticky toffee pudding.
The venue doesn’t usually serve draft beer, but in keeping with the theme of the event The Brewery set up facilities to pour pints of Peroni, Guinness, Meantime Pale Ale, Old Speckled Hen, Carling and Scrumpy Jack and these were all served in Grand Tour logo traditional pint pots.
Managing agency Jubba were extremely happy with the success of the event. A testimonial to The Brewery after read:
“Thank you so much to you and all your wonderful team at The Brewery, we loved working with you, you were all brilliant!
“The job was so last minute, but everyone was incredibly helpful and a pleasure to be around. Nothing was too much trouble. The food was fantastic too, I still think about the mini burgers.
“Thanks again and please thank the whole team, hopefully we’ll see you again soon.”