Did you know that using a recognisable signature colour at your event can increase brand awareness by 80 per cent, according to a study carried out by the University of Loyola? Not only that, but as millennials become the target market of many brands, over 60 per cent of them expect a consistent experience with a brand, whether they’re interacting with them online or face-to-face.
For that reason, and many more, it’s important to create a brand identity for your company that makes you recognisable online and out in the world, whether that’s at an event you’re hosting or one that you’re attending. You want people to leave an event your company has attended wanting to know more about what you do and how you work, and there’s no better way to solidify your business in their minds than through branding.
Read on to find out some of the best ways you can brand your corporate events in 2019.
Online and website branding
In most cases, the first touch-point that a future attendee has with your event is your website or social media accounts. Your website needs to capture their attention and emphasise your branding without being too garish or cluttered.
Focus on keeping colours, fonts, logos and the theme of your event in the forefront when creating an event website. You’ll want the colours, fonts and logo to be in keeping with your company theme, although the theme of your event may allow you to play around with those features in different ways.
The themes of the event, and the industry the event is focused on, will shape how it is shared both on an event website, and on other online sources. If your event relates to the finance sector, and your business portrays itself as cutting edge and sleek, then your online event branding must reflect that.
According to a study carried out by Event Manager Blog, over 40 per cent of event planners now use event apps in conjunction with their events. Event apps are a great way to get your participants involved with all aspects of your event, from planning their schedules for the day and learning about the talks that are happening, to sharing their experience and finding out helpful information about the event.
Event apps can be a great way to increase your corporate branding; you can create an app that not only provides all the information attendees will need, but also one that reinforces your brand and company identity, as well as your role at the event and your key messages.
Attendees who use your app will therefore be far more familiar with your company and brand and may be more likely to follow up with you after your event.
If this sounds like a great idea for you, check out our 5 essential apps for event planners article.
Event Branding and social media
Event branding can be a successful tool on social media. Tweeting or posting sharing graphics about the event, using the same style and branding that you have used on your event website will tie the two together and further emphasise your brand’s connection to the event.
Including an event-specific header or profile picture on your social profiles for the run-up and duration of the event can be a great way to get some visibility for your event branding and your event itself.
Create an event hashtag that includes both event-specific details and your company brand details – for example, #CollisionConf was used for a Collision tech event conference, and #LIBFestival was used for the Lightning in a Bottle festival. Both hashtags use the name of their event combined with what the event is to gain visibility and give attendees something easy to include in their own social media posts.
Onsite event branding
We’ve already written a blog about some of the onsite event branding opportunities available at events; click here to read more about that. However, there are some new opportunities available that we didn’t talk about then that we’d like to draw your attention to.
Venue is a very important part of event branding since you can tailor your choice of venue to reflect and complement your company, values and branding. If you’re looking to present a highly professional, sleek brand image at your event, you could choose a more industrial or modern venue to emphasise those points.
Similarly, if you’re looking for a more traditional, yet contemporary venue, choosing one that has modern amenities but a wealth of history behind it could create the atmosphere you’re looking for. One venue that does just that is The Brewery – adapted from a brewery in 1976, our venue marries state-of-the-art technology with the cultural heritage of the building itself.
Having a social feed of the mentions relating to your brand and event can be a great way of adding movement and action to your social spaces in your venue. Showcasing the people talking about your event can help other attendees find out what they want to be visiting, who they want to be listening to, what they want to attend, and what aspects of the event people are enjoying, as well as encouraging them to join in with their own update.
This new light feature offers something more than simple posters and banners, giving you a way to emphasise the architecture of the venue as well as the branding of your event. Projection mapping can be carried out on both 2-D and 3-D surfaces and gives a much more dynamic range of display options, allowing your brand to really come to life.
If you’re looking for a venue that can accommodate all your corporate branding ideas and create an event that speaks not just about the subject but you as a company, look no further than The Brewery. With six fully customisable venue spaces and a specialist event design team, all located right in the heart of London, we’re completely prepared to make your event the best it can be.