Are you looking for a new and interesting way to gain great feedback from your attendees at your event that doesn’t rely on people filling in the traditional post-event survey? Want to know what your attendees liked and disliked about your event in real-time?
Read on and discover some different and unique ways that not only assist you in gaining great material to help you improve your events for the future, but are also fun and engaging for your attendees.
Social media plays a huge part in customer feedback nowadays with many people voicing their praise, and sometimes complaints, on their favourite platform. Giving your event a hashtag can help you link their conversations to your brand and event. Providing polls on Twitter can also invite people’s responses.
Why not also add photos and videos of your key speakers to any posts you publish asking for feedback? That way, your attendees can recognise faces instead of having to rely on remembering names. Posting videos of your speakers can also share your event’s presentations with a wider audience, giving you more opportunities for feedback.
If you’d like to go interactive, position stations with feedback buttons that attendees can click to answer a question. You could locate these at the exit of the event, or near specific areas that you’d like feedback about.
For an event that focuses on technology, why not ask for feedback in the form of user testing? Attendees can try out specific products or brands and provide their thoughts through a questionnaire or an interview about their experience. You could also use this as a way to sign up beta testers for the future.
Including feedback options in an event app can be a great way to ask people questions about their day while they’re still engaged and interacting. Some event apps can now be set up with tracking devices – as seen at some of last summer’s festivals – which can show where your attendees are spending their time and when they move on to look at something else. You can use the apps to help your attendees plan their days; giving them a calendar or itinerary that they can use to create their own event plan is a great way to see which elements of your events are the most popular.
Make sure that any app you create works on both Android and iPhones, as well as other providers, so that you don’t limit or exclude any attendees. Publicise the app at the beginning of the event, so that people are aware of it, and remind people to use them to plan their day.
Feature walls are becoming more popular at events simply as a way to cultivate photo opportunities for Instagram and other social medias, but you can also use them for another purpose. At the end of an event, when your attendees are beginning to leave, you can hand out post-it notes and ask people to write a piece of feedback and stick it on the wall.
At the end of the event, once everyone has left, you can then collect all the notes and review the feedback you’ve received. Since this is quite a relaxed way to collect feedback, it may not be quite as detailed as some of the other methods, but it is more likely to receive a large number of responses.
This one probably shouldn’t be taken too seriously but, if you’re feeling creative, why not base your feedback around edible goodies?
Before your event, bake enough cupcakes for your attendees and decorate them with smiley, straight, and sad faces. At a break in your day’s event, offer cupcakes to your attendees and ask them to take the expression that they believe expresses their opinion about the day so far. You can do the same thing at other breaks during the day with different food or sweets and simply count up how many of each are left.
If you’re looking to hold an event in the future, why not consider The Brewery as your venue of choice? With a number of designated event rooms in varying sizes, an Event Design team, and a host of professional chefs, we’d love to help you create an event that your attendees will love. Simply contact us to find out more and we can help make your ideas a reality.