Born between the mid 1980’s and the year 2000, Millennials are becoming more and prominent in the business world, and in turn, more present at corporate events. For many industries, Millennials now make up a massive chunk of the demographic, so how do you appeal to this generation when you’re planning a corporate event?
Not only do event organisers need to tailor their events to attract Millennials, but they need to engage them when they get there, too. To meet expectations of this new attendee base, you’ll need to cater for their specific needs. Need some inspiration? Here are our tips:
Make your event worth sharing
This isn’t the first time we’ve mentioned the importance of social media at your event, and it’s even more so relevant when talking about Millennials. Creating photo opportunities is a sure-fire way to encourage your attendees to take out their phone and get snapping, so don’t forget to create an event hashtag and push it wherever and whenever you can.
When it comes to ‘Instagrammable’ opportunities, don’t stop at selfie walls and props – Millennials are known to enjoy sharing photos of their food on social media, so opt for a venue that can wow your guests with their food presentation.
Some may say that it’s the Millennial’s love of video gaming that has led to their enthusiasm at even the hint of a challenge, but whatever the reason, incorporating gamification into your event is a great way of delivering interaction and innovation. Whether you include a gaming corner to encourage networking, carry out real-time polls or organise QR code treasure hunt, Millennials are sure to enjoy the interaction and engagement of playing whilst learning and networking at your event.
As we know, Millennials are extremely comfortable when it comes to tech, constantly on their devices, texting, tweeting and sharing photos to their online audience. To avoid total disengagement at your event, remember to consider tech-friendly offerings such as free high-speed wi-fi, charging stations and mobile event apps. Save on printing costs by eradicating old-fashioned paper marketing materials and give your guests everything they need on a USB device – it’s the greener option, too!
Get them involved
Millennials are notoriously unafraid to speak up, and they want to feel involved. Remember this at your next event and give your attendees the opportunity to participate where they can. Whether it be through social media, open-mic discussions or breakout sessions, encourage your attendees to collaborate and contribute, and shape their own experience in doing so.
Focus on education rather than sales
No one likes a sales pitch, and Millennials have little patience for old-fashioned marketing methods. Rather than offering traditional presentations, provide your audience an opportunity to learn something new – think about the online classes and YouTube tutorials that this generation is used to and give them something that they perceive as being insightful and valuable.
A unique venue boasting high-end facilities, The Brewery is the ideal location for your next event. Situated next to cool and vibrant Shoreditch, we can provide everything you need to attract and engage Millennial attendees, from an outstanding in-house AV specialist, to award-winning chefs in a unique setting. If you’d like to find out more about how we can help you with your next event, get in touch today.