How to use Event Design at your next event


There’s a lot more to event design than making a space look nice. Done right, a well designed event can transform both the look and atmosphere of a venue, and in turn bring it to life. Event design can encompass everything from flooring to staging and branding- everything it takes to create an event that will be talked about for years to come.

In our fast-paced world, and one that’s crammed full of business events all around the calendar, your event needs to grab your guest’s attention. Great event design is just the way to do it. Sounds daunting, right? It doesn’t need to be. Here’s our guide on how to implement great design for your next event.

Set the mood with lighting


diner decoration with red lighting

A vital aspect in event design, lighting has the ability to completely transform the mood of an event or space. Effective light design will direct the audience’s attention to the right points in the room, and ensure the right tone is set throughout course of the event. Lighting can be particularly effective during announcements and speeches and can also add to a theme for a truly immersive experience. Experiment with spotlights, uplighters and LED strip lights to influence the perceived space of your event venue- and don’t forget about how the natural light will enter the room too!

Transform the venue with stage design


White tree decoration in event room

A stage is a blank canvas, which can be brought to life with anything from lighting to stage sets and banners. Incorporating stage design into your planning process can take your event from an average corporate event to an extraordinary one. Make the stage come alive with dramatic lighting, create a striking event backdrop to enhance the theme, or incorporate digital stage banners to present multimedia in an engaging way.

Don’t forget about the details


Conference room with lights and images on the wall

Once the big decisions have been made, it’s important to not forget about the details that will really tie the event together and help to set the scene. There a number of elements to consider when it comes to event décor, from background materials to table arrangements and centrepieces. Although a big task, your guests will remember the finishing touches just as much as they do the more elaborate arrangements. Would you put on a play with no décor? So why would you design an event without it?

Create a bespoke menu

Food may not be the first thing that comes to mind when you first start planning your event, but creating a bespoke menu and a creative food concept is an excellent way of tying your theme together and giving your guests an unforgettable experience. Find a venue that can offer flexibility when it comes to the food- whether you need food that can be eaten whilst networking, menus that will complement your theme, or meals than can be served outside with ease.

Event Design at The Brewery

Here at The Brewery, we’ve acquired a reputation for fantastic event design, and have even picked up some awards along the way. We believe that as our client, you should be involved in every aspect of the process to bring your event plan to life. From establishing your requirements, goals and brand guidelines, our talented on-site graphic designers, set designers, floor planners and set builders will use their extensive knowledge of The Brewery to make your vision a reality, no matter how complex or simple.

Whether you want to create a jaw-dropping design, or just add a personal touch, our dedicated team can bring your idea to life, no matter what your budget. If you’d like to find out more about how our award-winning team can help you with your own bespoke event design, get in touch with us today.