Katrina Wallace, newly appointed Business Development Manager at The Brewery

Meet Katrina Wallace, our newly appointed Business Development Manager.

  • Hi Katrina, can you introduce yourself? 


Hi, I’m Katrina Wallace, I’m from Belfast and have been living in London for 4 years now – this month is my moving anniversary! I moved to London on a Sunday and started working for The Brewery on the Monday morning – it was very fast and exciting!

  • Can you please tell us more about your journey at The Brewery?


I started in The Brewery as an Event Sales Executive in 2017, was promoted to Senior Event Sales Manager in 2019 and 2 months ago secured a new promotion as Business Development Manager. In both of my Event Sales roles I converted reactive sales and planned each of my events. Now that I am BDM my role will focus on finding those events that have never been with us at The Brewery and letting them know what The Brewery can do for them 😊

  • What made you want to move to Business Development?


I wanted to move over to this side of the business to gain experience in a proactive sales role for a company that I already have a wealth of knowledge about. While I’ve been here for 4 years, in my new role there is still so much to learn and conquer! At the minute I am working on becoming an industry expert, specialising in Tech events.

  • What is the favourite part of your job?


My clients! I’ve missed that part of my job so much. I can’t wait to our next showcase or exhibition when I can see so many familiar faces and meet lots of new faces too!

  • What are, according to you, the best assets of The Brewery for corporate events?


The Brewery has always been a leader. Whether it’s been with our trend setting themes, innovative AV offering or creative food menus, guests always remember their experience at The Brewery. For so many of our corporate clients, this is an important message, as they are also trying to set themselves apart from others.

  • What are you looking forward to the most for the coming year? 


I’m looking forward to seeing the venue full of people and hearing that buzzing noise in the Porter Tun just before the lights go down and an event is about to start! Bring on a busy end to 2021.