No matter what industry you work in, there are now hundreds of relevant conferences you can attend each year to boost your learning and increase your personal development. However, the mass of availability to the customer creates a challenge for conference organisers, as they must make their event as memorable as possible. Conference attendees want to walk out feeling like they have really learnt something and that the investment in both the cost of coming and the time away from the office has been worthwhile. So, how do you make your conference memorable and encourage people to come again? Here are our top tips.
Hold your conference in a unique and interesting venue
One of the great things about going to a conference is that it is a day out of the office, so the last thing people want is to arrive at a conference to find it looks just like an office. Your attendees want to walk in to somewhere that has the wow factor and will inspire them to spend the day learning new things. At The Brewery, we have a number of rooms ideal for just this. Our flexible space blends heritage with high-end facilities, so not only will the rooms inspire with their wealth of history, they’ll also be as modern as you need. Our event managers can help arrange the space so it meets your requirements – creating breakout areas around a main area or designing an intimate venue for a smaller group of people.
Build a buzz before the event
While people need to understand what the conference will cover in order to know whether it is relevant for them to attend, they also welcome an element of surprise. Create a reason for them to be there and build a buzz before the event, teasing on social media sneak peaks of the venue and the goodies people will get to build excitement. It might be a business day out, but if you can make them feel enthusiastic about coming along you are sure to get a great vibe within the conference itself.
Create an inviting atmosphere
First impressions matter, therefore you must make sure the sign in process is smooth. Frequently, conferences host breakfast for attendees so that they can arrive, get signed in and then enjoy some food before the day’s activities begin. At The Brewery, we pride ourselves on the quality of food provided and our chefs will work with you, as conference organisers, to plan the ideal menu for your day.
Get in great and engaging speakers
There are a lot of boxes that a conference speaker needs to be able to tick. First, and most importantly, they need to be knowledgeable in the subject they are talking about. Most of the time they will be stood in front of peers from their own industry so they need to be able to show they have a high-level of knowledge, to justify why they are the ones on the stage.
Second, they need to be a really engaging speaker who can not only impart knowledge and understanding, but also can inspire attendees to want to go away from the conference and implement what they have learnt. If your attendees take away new knowledge and skills and use them in their daily work, they are more likely to return next year for some new skills!
Make it interesting
The key thing at a conference is to maintain your audience’s attention throughout the course of the day and the way to do that is to make the event as interactive as possible. Using the best technology available, you can ensure that you put on a visually appealing presentation. At The Brewery, we offer an integrated DB audio PA system and in house AV support to ensure that there are no glitches on the day. Furthermore, we have high-speed WiFi available so you and all your guests can access the internet and social media throughout the day.
Everyone loves a little gift, so give your guests something to take away. Shopper bags are popular nowadays and if you display your conference name on it, they are great as an everyday reminder of the conference they attended. Don’t just throw in a pen and a mouse mat though – think about what is most relevant to your attendees and choose a gift which is relevant to the industry and something which they might use every day. The less chance there is of it going in the bin, the more everyday marketing you will get.
If you think The Brewery could be ideal for your next conference, then get in touch with us today.