The way in which a business holds events and conferences says much about its ethos and creativity, so when you’re planning an event, the last thing you want is to give the impression that innovation is at the bottom of your list. In this age of instant information and limitless connectivity, a company event showcases more than just what’s on the agenda; it can be an opportunity to establish your business as an authority in your field, demonstrate your business links and outline your strategy for the future.
With a business event booked at The Brewery, you can be sure of a venue with the wow factor, state of the art audio-visual support and high speed Wi-Fi, but what other technology could you use to ensure the best possible impression and the most memorable presentations?
Here we’ve gathered a list of the most cutting edge techniques your business can use to inform, engage with and entertain your guests at your next event or conference.
Events or conferences that have the potential to appeal to more people than can be hosted can reach a far wider audience through live streaming.
Presentations, Q&A sessions and more can be captured by a camera operator, encoded and played live through a secure online streaming partner, available for viewers anywhere to watch on any internet-connected device.
Social media interactivity
These days any company worth its salt posts updates from their own conferences and events, but have you thought about how interacting with your guests through social media can help you measure how well your event has been received?
Decide on a designated event hashtag and encourage attendees to use it in their posts, try creating a mobile survey or quiz to evaluate engagement during your event or set up a game or networking competition to get people involved. For example, challenge your guests to take pictures of themselves with certain people from the event or put up a prize for the first person who collects 50 business cards.
Taking smart phone interaction one step further, a mobile app created specifically for your event or conference can really set it apart. After all, your guests don’t go anywhere without their phones, so your event app can act like an event guide in their pocket, with your agenda, room layouts, social media links, downloads, surveys and more at their fingertips.
What’s more, you can personalise the experience of your event for each attendee, with customisable options and preferences.
Virtual reality (VR) and augmented reality (AR) technologies are making their way into more and more areas of everyday life, and business events and conferences are no exception. Nevertheless, VR headsets still cause a buzz and should guarantee a high level of interest and interaction. VR is a great way to demonstrate a product that’s too big to be displayed at your event, or can be used to give attendees a virtual tour of an off-site environment.
Touch screen technology
Breaking down the wall between a laptop and connected monitor or projector, touch screen technology allows a presenter to interact directly and instantly with the display the audience is looking at. Screens can be as simple as an interactive whiteboard allowing one or more users to write on a plain white surface with a finger or stylus, or as comprehensive as a colour HD monitor or full scale video wall.
This kind of technology does away with the need for flipcharts and enables presenters to annotate, alter and add to pre-designed conference materials right in the middle of your event.
We love this idea. Guaranteed to maintain engagement through any Q&A session, we think a throwable microphone is an essential addition to any business event or conference. This fun and clever idea keeps up the momentum of audience participation without the need for the presenter to shout across the room, or for a designated microphone holder to run from person to person. It also ensures your audience pays attention, at risk of being caught in the crossfire!