On Monday evening, The Brewery and Speakers Corner welcomed more than 200 event professionals and entrepreneurs to the summer 2018 Knowledge Guild showcase. The latest installment in the popular series delved into how social change is affecting politics, equality, the workplace, the environment, brand interaction and customer transactions.
Titled “Putting Meaning Into Life: How generations are ripping up the rule book”, the event was compered by Georgie Barrat, presenter of The Gadget Show, who was joined by an impressive line-up of speakers to discuss how millennials and generation Z are challenging us in new ways.
Professor Noreena Hertz explored the science and statistics behind these generational changes and educated the audience on Generation K (those born between 1994 and 2003). Shockingly, she commented that 60% of people over 40 trust big corporations to do the right thing, whereas only 6% of Generation K do. Noreena focused on what these young people value the most, from equality to climate change, and how employers can ensure that they create a motivating work environment for this generation.
Sam Conniff, an award-winning social entrepreneur, helped us understand why there are such dramatically changing outlooks amongst young people by introducing attendees to his new book, Be More Pirate. He highlighted that “change-making is trouble-making”, encouraging future generations to challenge conventions and look to the examples set by every single statue in Parliament Square, who were all notable rule breakers.
Last to take to the stage was Johnny Cupcakes who explained how to capture the imagination of future generations and create meaningful connections with consumers. He told the audience about the story behind his ground-breaking t-shirt brand and how future minds need to use creative thinking to invent brand experiences that last. Ultimately, he inspired delegates to “do more of what makes you happy”.
At the end of all Knowledge Guild events, guests and speakers shared stories during a Q&A session. Before and after the panel session, attendees networked in The Brewery’s outdoor summer oasis, complete with two luxury marquees. Guests also enjoyed a drinks reception and a bowl food menu, designed by The Brewery especially for the event. Dishes included tuna tacos with smoked salt guacamole, tequila atomiser and lotus crisp and Cornish crab doughnuts with lemon aioli.
The Knowledge Guild is a partnership between The Brewery and Speakers Corner, offering a mixture of world-class speakers and exceptional individuals discussing pertinent topics in a panel discussion.