New corporate event branding tips for 2019

 

Did you know that using a recognisable signature colour at your event can increase brand awareness by 80 per cent, according to a study carried out by the University of Loyola? Not only that, but as millennials become the target market of many brands, over 60 per cent of them expect a consistent experience with a brand, whether they’re interacting with them online or face-to-face.

For that reason, and many more, it’s important to create a brand identity for your company that makes you recognisable online and out in the world, whether that’s at an event you’re hosting or one that you’re attending. You want people to leave an event your company has attended wanting to know more about what you do and how you work, and there’s no better way to solidify your business in their minds than through branding.

Read on to find out some of the best ways you can brand your corporate events in 2019.

Online and website branding

In most cases, the first touch-point that a future attendee has with your event is your website or social media accounts. Your website needs to capture their attention and emphasise your branding without being too garish or cluttered.

Focus on keeping colours, fonts, logos and the theme of your event in the forefront when creating an event website. You’ll want the colours, fonts and logo to be in keeping with your company theme, although the theme of your event may allow you to play around with those features in different ways.

The themes of the event, and the industry the event is focused on, will shape how it is shared both on an event website, and on other online sources. If your event relates to the finance sector, and your business portrays itself as cutting edge and sleek, then your online event branding must reflect that.

Event apps

According to a study carried out by Event Manager Blog, over 40 per cent of event planners now use event apps in conjunction with their events. Event apps are a great way to get your participants involved with all aspects of your event, from planning their schedules for the day and learning about the talks that are happening, to sharing their experience and finding out helpful information about the event.

Event apps can be a great way to increase your corporate branding; you can create an app that not only provides all the information attendees will need, but also one that reinforces your brand and company identity, as well as your role at the event and your key messages.

Attendees who use your app will therefore be far more familiar with your company and brand and may be more likely to follow up with you after your event.

If this sounds like a great idea for you, check out our 5 essential apps for event planners article.

Event Branding and social media

Event branding can be a successful tool on social media. Tweeting or posting sharing graphics about the event, using the same style and branding that you have used on your event website will tie the two together and further emphasise your brand’s connection to the event.

Including an event-specific header or profile picture on your social profiles for the run-up and duration of the event can be a great way to get some visibility for your event branding and your event itself.

Create an event hashtag that includes both event-specific details and your company brand details – for example, #CollisionConf was used for a Collision tech event conference, and #LIBFestival was used for the Lightning in a Bottle festival. Both hashtags use the name of their event combined with what the event is to gain visibility and give attendees something easy to include in their own social media posts.

Onsite event branding

We’ve already written a blog about some of the onsite event branding opportunities available at events; click here to read more about that. However, there are some new opportunities available that we didn’t talk about then that we’d like to draw your attention to.

Venue

Venue is a very important part of event branding since you can tailor your choice of venue to reflect and complement your company, values and branding. If you’re looking to present a highly professional, sleek brand image at your event, you could choose a more industrial or modern venue to emphasise those points.

Similarly, if you’re looking for a more traditional, yet contemporary venue, choosing one that has modern amenities but a wealth of history behind it could create the atmosphere you’re looking for. One venue that does just that is The Brewery – adapted from a brewery in 1976, our venue marries state-of-the-art technology with the cultural heritage of the building itself.

Social walls

Having a social feed of the mentions relating to your brand and event can be a great way of adding movement and action to your social spaces in your venue. Showcasing the people talking about your event can help other attendees find out what they want to be visiting, who they want to be listening to, what they want to attend, and what aspects of the event people are enjoying, as well as encouraging them to join in with their own update.

Projection mapping

This new light feature offers something more than simple posters and banners, giving you a way to emphasise the architecture of the venue as well as the branding of your event. Projection mapping can be carried out on both 2-D and 3-D surfaces and gives a much more dynamic range of display options, allowing your brand to really come to life.

 

If you’re looking for a venue that can accommodate all your corporate branding ideas and create an event that speaks not just about the subject but you as a company, look no further than The Brewery. With six fully customisable venue spaces and a specialist event design team, all located right in the heart of London, we’re completely prepared to make your event the best it can be.

What we learnt from the latest Knowledge Guild….

 

We always enjoy hosting #KnowledgeGuild with Speakers Corner and last week was no different, with amazing speakers including Brendan Hall, Maggie Alphonsi, Sally Bundock and Ed Stafford taking to the stage. We jotted down their insights and advice which will help us in our quest for #MondayMotivation. Here’s some of what we learnt…

A victim mentality hinders not helps

In order to encourage a certain level of resilience, we need to let go of the negative thoughts that seep into our minds during a challenging situation. Phrases such as “we don’t deserve this” and “why us” should be pushed away in favour of a growth mindset. Learning from mistakes is much more important than being regretful about them.

We need to remember our “why”

Remembering the reason behind the goals you want to achieve often provides a sense of clarity that enables you to succeed, according to the wonderful Maggie Alphonsi. We will be writing our why’s in the front of our notebooks from now on!

We should embrace our instincts

Ed Stafford overcame many challenges surviving on a desert island for 60 days by himself. He highlighted that, in order to push yourself out of your comfort zone, it is important to quieten our overactive analytical brains and focus on our gut instincts more often.

Let’s talk about Imposter Syndrome

All speakers touched upon that dreaded Imposter Syndrome and noted that it is vital that we remember that everyone struggles and we should talk to each other about it. The more we acknowledge Imposter Syndrome, whether in our professional or personal lives, the less affected we will be by those sneaky self-doubts.

 

We hope everyone who attended last week enjoyed the #event! Keep an eye out for announcements about the summer iteration of Knowledge Guild!

 

www.theknowledgeguild.com

How to maximise time with your wedding guests

Your wedding day is a special day where you commit to your future spouse, promise to love each other for the rest of your days and have a wonderful party to celebrate. All of this is done in front of your family and friends – people who have been there for your journey as a couple and whom you want to share the day with.

But, how do you actually ensure you spend time with every single guest in one day? You’ve invited everyone because you want them to be part of your day, but with so much going on, how do you maximise time with your guests and not miss anyone out?

Get the guest numbers right

In the wedding industry, there is talk of a ‘magic number’ of guests that you should invite to your wedding – the consensus is 180 people. This is the maximum number of people you will be able to speak to in one night, even if just for a few minutes, without having to rush or speed past tables.

You don’t have to have exactly 180 guests. You can invite less people if you’d prefer your wedding to be more intimate, but this is a guideline to ensure that you don’t feel stretched too thin on your big day.

This doesn’t mean that you can’t invite more people to your wedding; you’ll just have to be prepared that you’ll either only have fleeting conversation with some guests, or you won’t be able to get face time with everyone.

Consider a destination wedding

Destination weddings, beyond being a getaway to a wonderful location, have one key advantage over traditional weddings with regards to guests –   these normally take place over a couple of days, meaning that there’s more quality time available to spend with your loved ones.

You’ll all be in one location, meaning that socialising and engaging with all your guests is much easier, and you can organise other activities and meals to prioritise time spent with your guests, such as welcome drinks, dinners and excursions to local areas.

However, there is one disadvantage to a destination wedding and that is the fact that some guests may find the cost of attending a destination wedding to be too high. While you will have more days to spend with the guests who attend your wedding, you may also see less people attending overall compared to a wedding at home.

Plan your day

There are certain moments during the course of your wedding day that will need to be planned, such as the photo timings and your wedding breakfast.

For the photos, make sure that the people you want included know beforehand. Let your family know when the photos are being taken and they’ll be able to make their way there, instead of having to be found at the right time.

When it comes to food, having a wedding planner or catering staff to let your guests know when it’s time to take their seats will save you from needing to manage it yourself. If you’re thinking of holding your wedding at The Brewery, our specialist wedding planner will be able to make sure every aspect of your day runs smoothly, maximising  time with your guests.

Include a send-off activity

As we mentioned when discussing destination weddings, it can be nice to spend more than one day with your loved ones to celebrate your wedding. If you’re not wanting to go abroad, why not consider a send-off activity instead?

This could be anything from a morning-after brunch at a hotel, restaurant, or family member’s house to a group outing to a local destination, like a beach. This way, you can meet up with all your guests from the previous day, recap the festivities, and make sure you chat to anyone you missed the day before!

Enjoy your day and stay in the moment

It can be easy to worry about all the aspects of your big day that need to go well, all the people you need to see and all the things you need to do. We’re here to tell you that you need to ensure you  relax – weddings go by in the blink of an eye and you’ll regret it if you were too busy worrying about the things coming up to enjoy the food, the music and the time with the people you love and your new husband or wife.

Don’t let the pressure of speaking to every single guest ruin your experience or create too much unnecessary stress. There will be plenty of time to catch up with them post-wedding, whether that’s to look at the wedding video or photos, or simply to have a coffee and a catch up after you get back from your honeymoon.

Book your dream wedding today

If you’re looking for a wedding venue that can provide you with a seamless service for your special day, allowing you to spend more time with each one of your valued guests, consider The Brewery. With our fantastic wedding planner, wonderful catering team, and skilled event design team, we’ll be able to tailor your day to your specific requirements and make sure you don’t miss out on any part of your big day.

Newly engaged? Here’s your wedding planning guide

You’re getting married! You or your partner has popped the question and now you’re on your way to walking down the aisle towards your happily ever after.

Before you continue reading though, make sure you read our blog that tells you the five things you need to do as soon as you get engaged – it’s a great place to start and a good way to check if you’ve missed anything out. For example, not all future brides remember to insure their engagement rings!

So, once you’ve started off the process, it’s time to look into the main aspects of your wedding; these are the things that will need to be sorted out much further in advance than other parts. Read on to find out what you should include in your plan of action.

Decide on your budget

When you first get engaged, you may have some discussions with your fiancé about the budget you think you’d be able to work with, including any savings and contributions on either side.

After some time to relax and enjoy being engaged, it’s a good idea to fully confirm how much of a budget you have available for your future wedding, since this will inform what venues you can consider and allow you to prioritise any specific things that you’d definitely like to include in your wedding – such as a certain band, a special venue, or a custom cake.

There are many ways to create a magical wedding day without breaking the bank, so don’t worry if you don’t have a huge budget. Knowing what you have available will help you create a day that is special and unique to you and your partner, including all the aspects you really want.

Decide on a date

This step may cause you to panic – how on earth will I know what date yet? How do I decide? – but you don’t actually need to be that specific yet. When well-meaning friends and family ask you when the date is, all they’re looking for is an indication of when they need to be available so that they can attend your special day.

Most weddings happen around a year to a year and a half after the couple became engaged. If you became engaged on Valentine’s Day, for example, the most common time of year for you to get married would probably be either the Spring or Summer in the following year, but of course, your timeline is completely up to you.

Whenever you come to think about setting a date, remember there’s no need to specify a day or even a month. Simply saying the season and the year e.g. Summer 2020, will give people enough of an idea at the early stages.

Make a start on your guest list

You won’t need to finalise your guest list at this early stage, but it’s a good idea to get started so that you have an idea of how many people you’d like to attend your wedding. This number will not only influence what venue you choose, but also other decisions, such as what kind of catering you decide on, what style of reception you choose, and your budget for the venue itself.

Choose your venue

The date for your wedding will become a lot more specific and set in stone once you’ve organised your venue.

When looking around venues, you’ll need to consider the capacity of the space – both for a wedding venue and reception perspective – whether the venue is registered to hold ceremonies, what features they offer, whether they cater for events onsite, and whether it fits into your budget. You’ll also want to consider your wedding vision – what do you want the venue to look like? What decorations would you like? How do you want to style your day?

If you’d like to get married in the heart of the city at a wedding venue that not only offers first-class cuisine and a skilled wedding planner, but also the ability to design your event space and adapt to your guest list, look no further than The Brewery. We offer six different venue spaces of varying sizes and our specialised wedding website, The Proposal, will be able to give you an indication of exactly what you can expect if you hold your wedding with us.

Start looking for the dress

Depending on what kind of dress you’re looking for or where you’re going to go looking for it, it’s key to note that wedding dresses can take up to nine months to be produced and finalised. For that reason, we suggest starting your search as early as possible, so that you reduce any stress and can be confident that your dress will be ready for your big day.

You can start this process knowing nothing about what you’d like but, if you start early enough, it can give you the time to visit a few different bridal stores to try on a number of styles and figure out exactly what you’d like. Make sure to keep in mind both your venue and the time of year you’re getting married when you choose your dress.

We hope this has given you the starting blocks to get you on your way to planning your magical big day. If you would like to get married at The Brewery – a venue full of character and easily adaptable with six unique spaces – simply get in touch with us today and we can help you on your engagement journey.

How to organise a vegan-friendly event

Veganism is all about not using or consuming any animal products. Accommodating vegan attendees isn’t as hard a task as you may think and it’s more than worth the effort to make sure everyone feels included and looked after.

Read on to find out about the four key areas you need to be aware of when organising an event, and how you can adapt them for vegans.

Food

This is the most obvious category to start with since it’s the one where most changes may need to be made. As we mentioned above, vegans don’t eat or use any animal products, so there are a number of items that you’ll need to remove from your menu before you plan it; namely meat and dairy products, like milk and eggs.

However, while there are many obvious foods to leave off the menu, there are also some that could be overlooked if you’re not aware of them. Many vegans don’t eat honey, since it’s produced by bees, and some vegans don’t eat figs due to the way they are pollinated by female wasps. For a full list of food that vegans can’t eat, click here.

Planning a menu for a vegan-friendly event doesn’t have to be limited though. There are still many great vegan foods that can make some wonderful dishes. At The Brewery, our fantastic, renowned chefs are able to create wonderful bespoke menus that cater to the individual needs of your event. So, if you’re thinking of holding your event at our venue, you’re in good hands.

Drinks

As surprising as it may seem, some alcoholic and non-alcoholic beverages are actually non-vegan. Top of this list is beer, since it’s filtered through isinglass (which is made from tropical fish bladders) as a fining agent. Some beers can also contain gelatin, glycerin, and casein.

The way to avoid serving your vegan guests non-vegan beers is to source them from certain brewers. Many German and Belgian beers are made through traditional methods of brewing, which are vegan, and the German purity law makes sure that only water, grain, hops and yeast, can be used in the production of beer. There are also some great brewers, both international and local, who produce vegan beer – Guinness’s draft stout is now vegan-friendly, as are beers from Carlsburg, Stella Artois, and Heineken.

Additionally, wine can often not be vegan-friendly since it’s filtered through a number of agents that can be made from blood and marrow, milk protein, and crustacean shell fibres and gelatin. However, there are some great vegan wines available from many big supermarkets, including Co-Op and Waitrose.

Decorations

This may be a less well-known stumbling block for a vegan event since many people forget the second part of the vegan lifestyle – vegans don’t just avoid eating animal products, but also avoid using anything made from animals.

For that reason, if you’re decorating your venue, make sure to avoid materials such as leather, silk, and wool for a start. You will also want to pay attention to the flowers you’re using – make sure they’re Fairtrade or use potted plants as your centrepieces. If you’re buying artificial flowers, ensure that you avoid buying any that contain silk.

If you’re giving your guests favours of any kind, you’ll need to make sure they’re vegan too. Options can include soy candles, certain soaps or bath bombs, cake jars with vegan ingredients, or specific sweets that are vegan-friendly. Homemade favours are often the easiest to make vegan-friendly since you can control exactly what goes into them; you could get creative with seeds or plants, tea, vegan treats, or even vegan chocolate.

 

If you’re looking for a venue to host your vegan-friendly event, why not take a look at The Brewery. Our specialist event design team will be able to ensure that all our décor is suitable for vegan attendees, and our chefs will be happy to create a menu that’s not only delicious but also animal free. Click here to make an enquiry and we look forward to helping you with your event!

How to host a summer party in London

Summer parties are a great way to kick back, relax and enjoy the sunny weather in the company of good friends, family or colleagues. While the summer never sticks around for long in the UK, we want to help you make the best of it by giving you some tips for creating and hosting the perfect summer party in the heart of London. You don’t need to get out of the city to escape the city this summer!

Read on to find out the best organisation and planning tips to help you create a truly special summer party that you’ll be proud to host.

Pick a theme

Parties are a lot easier to plan when you’ve got a theme to stick to – think of national holidays like Christmas, Halloween or even Valentine’s Day – but a summer party can often get stuck without direction. To counteract this, and to help you create a more specific plan, choose a nice summery theme for your party.

You could decide on a beach or pool party and fill your chosen venue with palm trees and fairy lights. Get inspired by summer events like Wimbledon or festivals to get people involved with either sports or music. You could even do a fiesta theme and get the pinata and sombreros involved!

Once you’ve picked your theme it then makes it easier to decide on décor, food and drinks…

Decide on your drinks

The best part of a summer party is that cocktails can be top of the menu! They’re not only easily customisable but also fun and refreshing for all your guests on a hot day. You can have a lot of fun with your theme when it comes to cocktails because there are so many different ones available.

For example, if you’re following a fiesta party theme, as we mentioned before, tequila sunrises could be a real hit. Additionally, how about Pimms for your guests at a Wimbledon themed party?

Whatever you choose as your cocktails, make sure you pay attention to what they’re served in too – fun and creative glassware can often be just as eye-catching as the drinks themselves.

Create some tasty treats

Your guests won’t survive on cocktails and drinks alone, so it’s up to you to come up with a menu that will epitomise the summer party you’re hosting. Once again, your theme will be very handy for this, but you’ll first need to decide what kind of food you’re planning on offering.

Will you be providing a sit-down meal or is a buffet more your style? You probably won’t need to provide much in the way of hot food, since it’ll hopefully be warm, but maybe you’d like to have a BBQ?

Once you’ve made these decisions, you can then choose what you’d like to include. Maybe buffet items would work best for a fiesta-style party, such as spicy street food, or maybe a BBQ would fit the theme of a summer festival party.

If this sounds like too much work, why not call on the help of The Brewery’s fantastic team of chefs and hold your party at our venue? Our chefs will be able to provide a perfectly bespoke and personalised menu for your summer party, or you’ll be able to take advantage of the summer menu we’ve created for our own summer parties if you book a party with us.

Decorate your space

The best way to maximise your theme is by embracing décor for your party. You can do a lot with a few simple accessories, such as fairy lights and lanterns, or could go all-out with expansive palm trees or festival tents to really create an immersive atmosphere.

You can be as creative as you want and really embrace the theme you’ve chosen – why not take a look on Pinterest for some inspiration, or talk to a designated event design team, like the one we have at The Brewery.

Our specialised event design team can help create whatever style of décor you could wish for, and we’re also holding our own summer party for 2019 themed around an English garden that you could book instead!

 

If you are looking to attend one of our summer parties, you’ll be able to enjoy a summer city garden, with a delicious BBQ menu, cocktails on arrival, unlimited beer, wine and soft drinks, and a jaw dropping raised clear marquee. Book your package for the summer using our enquiry form.

Christmas Parties 2019 – The Goodnight Cabaret

We know that the 2018 Christmas party season has only just ended but we are already seeing huge demand from those looking to get ahead of the crowd and secure their date before it sells out. We were overwhelmed with the success and popularity of last years Christmas party theme, our tribute to 1960s Las Vegas, ‘The Golden Palms Lounge and Casino’ and want to extend our thanks to the 26,000 people who partied with us.

This year we wanted to go bigger and better than ever before and we are delighted to announce our 2019 Christmas party theme, ‘The Goodnight Cabaret’.

Performing to raucous crowds in crumbling vaudeville’s and forgotten music halls, people talked of outrageous performances, intoxicating music and hedonistic nights the likes of which the city had never seen. Many denied its existence, unable to find it for themselves and only able to rely on the words of those who had claimed to witness one of these spellbinding nights.

As London fell upon hard times, the cabaret disappeared. Some dismissed it as nothing more than an urban legend told as a whimsical reminder of better times, but there were others who knew they were not of this earth. They knew one day they would return, to bring happiness and joy to those with limitless imaginations prepared to believe in and embrace the astonishing sights that went before them.

This December, The Brewery will become the broken down forgotten theatre brought mysteriously back to life by the spirit of entertainment and the soul of music as the cabaret performs for one last time.

Our dedicated website will be coming soon but in the meantime to discover more about Christmas parties at The Brewery click here

Productivity hacks to transform your business meetings

Did you know that, in Britain, the average worker will sit through 6,239 meetings during their career? According to estimates, that can work out as an entire year of meetings! One in five workers have admitted to dozing off in meetings in the past, and over 60 percent say that meetings can often be considered ‘pretty pointless’.

If you’re often running or attending meetings in your day to day job, you’ll want to assure that those meetings are worth a year off yours and your colleagues’ lives – what’s the point of them otherwise?

Read on to find out some of the best productivity hacks you can use to transform your business meetings into worthwhile and efficient events.

Consider value and necessity

Will the meeting you’re organising offer value to the people attending, and is it necessary to have a meeting at all? These are the two most important questions to ask yourself when you start planning a meeting. Many meetings can often become much more productive by being held over a conference call, discussed in a simple conversation, or even just emailed out to colleagues or clients.

If the same outcome can be achieved without organising a meeting, you could save yourself and your attendees a lot of time; time that could be spent actually working on the actions that your meeting would have discussed.

Send over your agenda in advance

It may feel like discussing an agenda at the beginning of a meeting is a productive way to start – you’re able to talk about what you wish to achieve in the meeting and the points that will be the key topics of conversation.

However, this can often be more of a time-waster than a productive practice. Instead, why not send the agenda over 24 hours before a meeting – that way your attendees can read the agenda, understand what’s going to be discussed, and come prepared with questions and points to raise, instead of needing to do that within the meeting.

Additionally, make sure you include the most important points for the meeting first in the agenda, so that if you run out of time, you’ve discussed the points that contain the most value and the less urgent items can be picked up in emails or calls after the meeting.

Make your meeting time exact

We all know of, or have attended, meetings delayed by latecomers. One way to counteract the waiting around is to set the starting time of your meeting to a seemingly random time – instead of saying that your meeting will start at 10am, say that it will start at 10:04am – and make sure you start the meeting at exactly that time. Of course, make allowances for delays but update the start time with another random yet exact time.

This practice is said to increase punctuality in meeting attendees, meaning that there will be less time wasted at the beginning of a meeting waiting for people to arrive. In fact, using these random, exact times can actually increase the chance of everyone being on time because it’s more likely to stick in their mind.

Set a finish time for your meeting

We’ve all sat in those meetings that seem to go round and round in circles without an end in sight. Without a clear end time, meetings can go on for as long there is conversation and points to discuss. While it may seem good to allow the meeting to go on for as long as is needed, it can risk your discussions falling into repetition and wasted time.

Make sure that you set a finish time for your meetings when you’re setting up the invites to your attendees. When the meeting starts, address this finish time in your agenda and outline how you’re planning on covering the agenda within the timeframe to make sure everyone is aware and on the same page.

Taking meeting notes

Keep notes and send them out after the meeting

Keeping accurate notes of the meeting’s proceedings and circulating these after the meeting has concluded (aim for within 24 hours) is a great way to keep productivity high among attendees.  The notes will provide a written testament of what was discussed in the meeting, re-informing people about the responsibilities and deadlines agreed upon, and also reminding them of any points that were discussed that they may have missed or forgotten to note down.

This can also be reinforced by a debrief at the end of the meeting. You could simply use five minutes to address the responsibilities that are expected from the attendees and make sure that everyone is focused on the same goals, knows what needs to be done, and feels that the meeting has been a success.

 

If you’re looking for a venue for your next business meeting, right in the heart of London with excellent transport links, specialised equipment and facilities, and a historic background, look no further than The Brewery on Chiswell Street. We have a number of venue spaces, of various sizes, and can provide both catering and technology that will make your meeting both productive and enjoyable.

Simply enquire here for more information.

London 2019: unmissable events for your diary

With the nation gradually calming down following the hype of Christmas and New Year’s Eve celebrations, many are taking to their list of resolutions and looking optimistically ahead to 2019.

Beat the January blues by forward planning and filling your diary with a host of exciting events in London throughout next year. From food and music festivals to sporting gatherings and art exhibitions, we’ve compiled a selection of must-experience events for 2019, all descending on the nation’s capital.

Ice skating at Somerset House

If you are looking to soak up your final slice of the festivities, there is still time to enjoy ice skating in central London’s iconic Somerset House.

The impressive Georgian building offers the perfect postcard-pretty backdrop to your skating experience. This venue offers the flexibility to take to the rink day or night. Visitors can skate up until January 13th and tickets start from £11.00.

With a host of skate extras including tempting hot beverages and Fortnum’s Christmas Arcade, don’t miss out on your final chance to soak up winter fun.

London Marathon 2019

The London Marathon is one of the most anticipated events in the sporting calendar, with last year’s event attracting more than 40,000 runners. April 21st will see a host of brave runners take to London’s streets in a bid to complete the gruelling 26-mile challenge, taking in iconic London landmarks and sights throughout the challenging route.

Starting at Blackheath, south of the River Thames, the route passes through Greenwich, crosses the river at Tower Bridge and continues throughout central London before runners pass the finish line outside Buckingham Palace.

Whether you are a sporting enthusiast or just keen to show your support from the side lines, why not take to the capital, cheer on the runners and take in some of London’s iconic sites. Attracting runners and supporters alike, this is an event not to be missed and is sure to deliver a buzz during the heart of spring.

London Short Film Festival

Established as one of the best UK and international film festivals, the London Short Film Festival is now in its 16th year and is taking place across various historical cinematic venues around London between 11-20 January 2019.

The festival attracts over 10,000 film enthusiasts and celebrates numerous genres of film and cutting-edge filmmaking from home and internationally. Showcased short films include documentaries and fiction films to experimental moving imagery and a celebration of surrealist film. The festival takes places across numerous venues including BFI Southbank and the Institute of Contemporary Arts.

A celebration of established filmmakers and a platform for emerging talent, London Short Film Festival offers a varied host of work set to impress filmmakers and film lovers alike.

Taste of London

The Taste of London festival is the ultimate must-visit summer event for foodies. Taking place in picturesque Regent’s Park, the festival is jam-packed with things to do including live demonstrations and entertainment to cocktail masterclasses and the chance to explore the Taste Theatre.

Visitors will be tempted by street food, experience a host of pop-up kitchens and have the chance to improve their culinary skills by taking part in cookery masterclasses. Food enthusiasts will be able to test their own skills and learn techniques from industry experts.

What better way to enjoy a summer’s day than by strolling through Regent’s Park and tempting your taste buds with a host of delicious food and drink? Tickets are on sale now and start from £13.

London food festival event stall

V&A: Christian Dior: Designer of Dreams

Don’t miss out on the largest and most comprehensive exhibition ever staged in the UK. Set to be the most glamourous exhibition of the year, Christian Dior: Designer of Dreams showcases over 500 objects and 200 rare Haute Couture garments.

Running from 2nd February – 14th July 2019, the exhibition will display all things Dior including perfume, gowns, accessories and fashion photography. A range of Christian Dior’s personal possessions will also be showcased, with the exhibition spanning Dior’s life and work from 1947 to the present day.

This glamourous exhibition is not to be missed and even features a reimagined section from the V&A which explores Dior’s influence on designers in Britain. Tickets are on sale from £20 – £24.

Corporate events with the wow factor

London is set to play host to an eclectic mix of diverse events throughout 2019 to fill your diary and inspire you. Create your own memorable event in the nation’s capital by wowing your company with help from The Brewery.

Contact the Brewery to find out how we can accommodate your vision and assist you in delivering a corporate event with causes a stir amongst your colleagues.

Your company can enjoy state-of-the-art services including event design, cutting-edge audio-visual features combined with mouth-watering cuisine created by award-winning chefs, all nestled within a space oozing historical charm.

Our 6 event venue spaces deliver the true wow factor, combining heritage and functionality to make sure your event is both unconventional and eye-catching.

The 2019 event trends you need to know

2019 event trends

The event planning industry is consistently evolving. With the industry’s ever-changing face, this constant development brings with it a challenge for event planners to stay ahead of the game. Event planners are faced with a challenge; to deliver a unique, engaging and valuable experience whilst seeking an innovative way to connect to attendees within a digitally saturated world of business.

If you are an event planner looking ahead to next year’s diary, our must-know 2019 event trend tips will help. Delve into the future and deliver an immersive live event experience for your clients with these must-know 2019 event trends. Here are our tips.

Unconventional venues

Seeking out creative and unconventional venues which extend beyond the norm is a trend we predict will continue to grow throughout 2019.

A jaw-dropping venue will not only stir interest, create an all-important positive first impression but will immediately drive attendees to become more engaged in the entire experience.

From pop-up open spaces to transforming unexpected nooks and crannies, embracing an unexpected venue creates an immediate buzz around your event. It also serves as a valuable talking point and an opportunity to create a memorable experience for attendees, who are more likely to want to revisit your future events.

If you’re looking for a venue with both functional, versatile spaces and a deep historical charm, look no further than The Brewery. Our 6 venue spaces combine heritage and functionality to make sure your event is both unconventional and eye-catching.

Technology: raising the bar

Whilst the use of technology at events is nothing new, the mechanic of how audiences absorb and interact with it is as evolving as the event planning industry itself.

Guests have an awareness and expectation of how technology should meet their needs, and it is hugely important to use tech to exceed expectations at your event. From reducing time in queues through facial recognition software to the increased use of Artificial Intelligence (AI), innovative technology use at events is set to grow throughout 2019.

The use of chatbots is on the rise and set to increase, assisting event planners to follow up on leads and monitor responses from attendees. We predict chatbots playing an even bigger role at events throughout next year, constantly interacting with attendees and answering queries throughout the day.

A fresh pair of eyes

Nothing compares to a fresh perspective on a given topic at an event. The benefits of having a guest speaker from a different industry or organisation discussing a given topic that’s related yet different to your industry and the subjects your guests would have heard about before can spark interest and generate conversation at an event.

A fresh perspective can be a hugely beneficial source of conversation, debate, creative thinking and can lead to generating memorable ideas. The involvement of keynote speakers from varying industries is a trend we predict will be on the rise next year.

Mirroring society

Sustainability, together with its global trend, is set to shape future events in a number of different ways. It is important as an event planner to mirror society’s commitment for recycling and reusing, and to thoughtfully embed this into your events.

From use of recycled materials at your event to offering fair-trade food options, there are numerous ways that society’s approach to sustainability can be entwined into your event, with this important approach set to rise in 2019. You could even make a big statement and go completely plastic free at your event to truly raise awareness of society issues.

If you are looking at next year’s diary to plan your event, contact The Brewery today and discover how we can accommodate your event and the services on offer to your company, from event design and a classically stylish venue, to sumptuous food and drink and audio visual features.