Spring is upon us and it’s about time to put together a menu
for a dinner for your friends and family to celebrate the lighter evenings and
the warmer weather. If you’re struggling for ideas of what to serve up to your
guests, why not take a look at this fabulously simple yet wonderfully
flavourful Spring fish pie from our talented Executive Chef, Andy Ritchie.
Tuck into succulent seafood, crispy potatoes, poached quail eggs and a gorgeously creamy caper herb sauce…
If you’re looking for more gorgeous food this year, why not book a Summer Party at The Brewery and enjoy a fantastic foodie event; sip on cocktails and champagne and sample the finest summer BBQ menu, right in the heart of London.
to find out more or head to our enquiry form
to make your booking for this summer.
Events at The Brewery are far more than the final product – there’s a lot of work that goes into making every single aspect of an event as perfect as it can be. Event designers are the people who pull everything together to create that ‘wow’ moment, marrying colour and design with catering and venue to create something spectacular.
We sat down with Tatiana Deodato, part of our fantastic team of event designers, to find out more about how they create The Brewery’s personally tailored and bespoke events.
What are the creative elements that you have to work with at The Brewery and how do they all work together?
We have a full range of in-house services available at The Brewery, from audio visual production and design to sourcing and catering. The event organiser works with just one dedicated project manager who provides a single point of contact for our clients. The project manager then works alongside experts from each area to produce each element of the event and bring it all together.
What’s the process when working with a client to create the initial vision of the event’s design?
We start by meeting with the client to get an understanding of their objectives for the event and their budget. Then we go away, get creative and draw up a full proposal, taking into consideration everything that’s been discussed.
We’re also sure to consider any logistical challenges that could crop up, making sure that what is promised can be delivered on time, will work in the space and fit within the budget.
Which is your favourite of the venue rooms at The Brewery to decorate and why?
The Porter Tun, the high ceilings and large unobstructed space of the room provide a lot of scope to be really creative with the design.
Take a look at some of the designs we’ve created for the Porter Tun in our Gallery.
Where does your design inspiration come from?
Inspiration comes from all around; it’s important to stay up to date through current trends be it through social media, magazines, or even your surroundings.
We make an effort to identify trends, which can come from things as simple as what’s around you, what are people wearing or listening to, even billboards and adverts can give indications towards trends. It’s important to stay open to new things, just because you don’t like something doesn’t mean that millions of people won’t.
You never know what the next event theme you will be asked to create is, so it is important to stay informed with an open mind.
What kind of challenges do you face in the process and how do you get around them?
Challenges do arise from time, it can take a long time to install the more ambitious productions, so you need to make sure that you plan appropriately for this and make sure that everything’s ready. We always leave some contingency in terms of time.
The other challenges are budgets and the expectations of what can be delivered at certain budget levels. We will always be completely transparent with costs and aim to deliver the highest quality production we can for the budget we are given. It is important however, when planning your budget, to make sure that you take all factors into consideration, such as transport and labour. It’s here where a lot of the costs lie and can really affect what can be delivered.
How do you source the materials, accessories and other items used to dress an event?
We work with a wide range of suppliers from technology and build to entertainment. We rely on these suppliers to be on top of their game and provide us with the best quality materials for event production.
Choosing your suppliers wisely and maintaining close relationships not only allows us to achieve the best prices and access the most exciting technology, but also helps us keep on top of trends.
We’re only as good as the people we work with, so we ensure anyone we partner with has the same commitment to innovation and quality as we do.
What type of events do you work on the most?
We work on a range of events. The variety of services we offer means that we are able to assist a range of clients with their needs.
It could be that we are producing a fully themed party, or simply helping someone source furniture for a conference that matches the brand colours.
We are happy to help and use our expertise where we can.
How closely do you work alongside the event planners?
As closely as they want us to, some people like us to take full control and plan every stage, whereas others will prefer to use us as consultants. We’re ready to help in whatever why we can and would establish the level of support the client is after at the initial welcome meeting.
If you’re looking to host an event and want the very best team behind you while you do, look no further than our fantastic event design team at The Brewery. They’ll be able to help you every step of the way and their vast amount of experience will make sure that your event is absolutely perfect. Contact us today to start planning your event.
On 15th January 2019, Amazon Prime hosted its Grand
Tour Season Three launch at The Brewery, a venue in the heart of the city of
London. The launch was put on for press, VIP’s and fans who won a competition
The Brewery is a unique and flexible event venue dating back to 1750 and Amazon Prime utilised two of the venue’s spaces for the launch. The 18th century cobbled Courtyard was used for the arrival of guests; each of the presenters drove a car into the Courtyard and there was an area for press photographers and fans to stand and take photos. The Porter Tun room was also used, with the production team making the most of one of the largest unobstructed event spaces in London.
The Porter Tun was split into two different sections, the
half of the room that guests walked into was completely transformed into a pub
called: ‘The Cock and Balls’, this consisted of two main bar areas and a number
of themed seating areas. It was designed to look like an old fashioned
traditional English pub. Here guests were served drinks and grab food, they
also had the opportunity to meet the presenters and play the new Grand Tour
The rear half of the Porter Tun was transformed into a
cinema screening room, where there was a Q&A with the presenters before the
first episode of the new series was shown. After the screening the guests
returned to the pub area where they were served bowl food and a DJ played
classic rock music.
The main organising agency of the event was Jubba. Amazon
Prime also worked with Lux Technical for screen lighting and sound; Julie
Landau Design on set build, furniture and dressing; Creative Draping Academy
for red drapes for the screening room; Acre Jean Ltd for green drapes for the
pub; and Crewsaders for event crew.
The menu was designed on ‘traditional pub grub’ and supplied by The Brewery’s in-house catering team. Nibbles consisting of peanuts, cheese straws, chilli fried corn, BBQ Hula Hoops and olives were placed on tables around the pub. Grab food was passed around by members of staff and consisted of sausage rolls, scotch eggs, beef sliders, paneer burgers and vegan sausage rolls. Later in the proceedings bowl food was served with a choice of fish and chips, chicken Tikka Masala and pilaf rice, vegan tofish and chips, sausage and mash and sticky toffee pudding.
The venue doesn’t usually serve draft beer, but in keeping
with the theme of the event The Brewery set up facilities to pour pints of
Peroni, Guinness, Meantime Pale Ale, Old Speckled Hen, Carling and Scrumpy Jack
and these were all served in Grand Tour logo traditional pint pots.
Managing agency Jubba were extremely happy with the success
of the event. A testimonial to The Brewery after read:
“Thank you so much to you and all your wonderful team at The
Brewery, we loved working with you, you were all brilliant!
“The job was so last minute, but everyone was incredibly
helpful and a pleasure to be around. Nothing was too much trouble. The food was
fantastic too, I still think about the mini burgers.
“Thanks again and please thank the whole team, hopefully
we’ll see you again soon.”
When you’re first asked to plan a conference, it may seem like an overwhelming task – they’re not small events and there’s a lot of pressure to make sure that they go off without a hitch, especially since they’re a reflection on your business or company as a whole. We’ve put together a list of the key steps you need to follow to make sure your conference has everything it needs to be a success.
These steps aren’t strictly chronological, so it doesn’t matter if you book the venue before you get your speakers or vice versa. Also, we are making these suggestions under the assumption that you already have a planning team created for the event. If you haven’t organised a team to take responsibility for different aspects of the conference, you’ll need to do that before you start any of the steps below.
Step 1: Choose your theme
The first question you need to ask yourself when planning a conference is: how am I going to theme this event? Choosing a theme can be a great way to get the ball rolling, since it sets some parameters for your event and can make your conference stand out from the crowd.
Different themes work better for different events; a cabaret theme could be great for a corporate Christmas party but may not work so well for a day conference with industry specialists. Choose a theme that fits with your brand values and your audience; getting the theme right means that attendees will not only remember the event in conjunction with your brand, but it could also inspire them to share their experience on social media.
Before you can make any decisions regarding venues or speakers, you’ll need to decide on your budget. If you’re financing the conference without sponsors or grants, you’ll need to know exactly what budget your company has available.
You will need to split your budget on some or all of the following:
Any accommodation needed for speakers or organisers
Transportation for attendees, if necessary
Fees for speakers
Any activities you’d like to run
The marketing for your event
Step 3: Save the date
Plan well in advance, so the date you choose for your conference is at least six months or even a year in advance. You’ll want to choose the date quite early on in your planning process because you will need at least a benchmark date to choose your venue and organise the other services.
Make sure you don’t pick a date that coincides with another event in the area, such as a festival or national celebration. This can make it harder to book both venues and travel and can force your event to compete for attention. Also, it’s better to avoid the summer and winter holiday periods because people can miss your event if they’re on holiday.
Pick a date during the week, maybe even closer to the end of the week, since it gives attendees the ability to travel and then stay in the area instead of having to dash back to where they came from.
Step 4: Book your venue
Create a list of your requirements before you start looking for a venue. These requirements can include anything from catering services to technological support and everything in between. You’ll need to consider the size venue you need, based on the number of attendees you’re expecting, where you want the venue to be located, what kind of atmosphere you’d like, the facilities available, such as accommodation and catering, and venue transport links.
The speakers for your event are ostensibly one of the most important aspects, since it’s these people that your attendees will be coming to see. You will need to secure speakers who are experts in your industry and it may be prudent to find one big-name speaker who is well respected, since that will encourage other speakers to get involved.
You’ll need to consider compensation for the speakers and find out whether they need any specialist equipment or requirements.
Once you’ve organised your speakers, you can then put together your agenda and get it sent out to your potential attendees to get them signing up!
For many of us, the comfort zone is a wonderful place to be. But to be seen, heard and recognised as a high achiever, we need to step out into the unknown and embrace the uncertainty, the doubts and the knockbacks, we will inevitably face. Only then will we truly know what amazing feats we’re capable of.
The latest installment in the highly regarded Knowledge Guild series was hosted by Sally Bundock. The three speakers Ed Stafford, Brendan Hall and Maggie Alphonsi have all achieved way beyond what they thought possible with their lives. Each of them shared their gripping, inspiring stories with us, and challenged the audience to take the next step and prosper in an age of uncertainty.
The Knowledge Guild is a collaborative production between The Brewery and Speakers Corner.
Weddings are the days where a couple commit to each other in front of their friends and family, in a location that they have chosen because it means something to them and surrounded by the décor and styles that reflect them as people.
If you’re planning your wedding for 2019, and need some inspiration, why not take a look at some of the trends that experts think will be big in the wedding industry this year.
Flowers are undergoing a big change this year with LauraJean, from LauraJean Floral and Event Design, telling Wedding Wire that arrangements and installations will be coming down from the rafters – as was a recent trend for a few years – and solidifying themselves back on the tables. Not only that, but floral arches are making a comeback in 2019, according to WeddingForward.com. If you want to make your entrance through a towering archway of blooms, then this is your year to do it.
Bouquets, centrepieces and other arrangements alike will all see an increase in the amount of greenery used by florists, emphasising a few large and bold flowers instead of a number of smaller blossoms. Wedding planner Bruce Russell states that “Trees and use of foliage throughout floral designs will take centre stage… Florals will be natural, whimsical, and romantic.”
As greenery is becoming a focal point this year, décor on tables is being transformed to help make that bold statement. Some brides and grooms may choose to swap out tall centrepieces completely, instead opting for rows of low flowers that won’t obstruct any views and will instead create a subtle romantic atmosphere throughout the venue.
Some couples may choose to take their aesthetic in a completely different direction, opting for darker tones and colour palettes to make the greenery stand out and emphasise certain features of the décor above others, such as velvet table cloths or stunning place settings. These striking accents are directly in contrast to recent years trends of pastels, but it will be fun to see how couples embrace the new style.
There are a few differing expert opinions when it comes to the colours that will be at the fore of the wedding industry in 2019.
At the end of 2018, Pantone announced its colour of the year for 2019, choosing a pinky-orange “Living Coral”. This colour could be seen as a centre-point in summer weddings with its sunny disposition and bright personality.
Wedding Wire reports that we could see the classic pink shades being overtaken by hints of purples this year. Christina Millikin, from Glow Events, believes that purple allows for more scope and atmosphere, saying: “You can make it light and airy or bold and dramatic”. With some couples’ move towards a moodier colour scheme, purple could be a great way to bridge the gap between too dark and too pastel.
However, in contrast to the moodier scheme, many couples are still leaning towards the traditional with silvers, sages, roses, pale blues and champagne gold staying in the top 10 list for 2019 colours, according to ElegantWeddingInvites.com.
Sustainability and ethical practices
As was the case at Prince Harry and Meghan’s wedding, sustainability and eco-conscious decisions are set to be a big consideration for couples planning their weddings in 2019. Many couples are looking to reduce their eco-footprint by using foam free flower installations, cutting out the harmful toxins in a flower oasis, sourcing their wedding cakes from local companies that use in season and local ingredients, and finding wedding dresses made using ethical practices.
On a sustainable front, couples are also choosing to save money by reusing their décor from one venue to the next – moving their floral arrangements from the ceremony to the reception and using food as part of the décor of the day.
At the Brewery, we can host wedding ceremonies as well as receptions in our venue rooms, meaning the same décor can be used for both aspects of your day – allowing you to have a consistent theme throughout your day and saving you money on outfitting two venues.
If you’re looking for a stunning, historical venue to host your wedding day, right in the heart of London, why not consider The Brewery. We have six separate venue spaces that can be fully customised by our fantastic event design team, drawing on 2019 trends or your personal inspiration, and a wonderful wedding planner to help tie your day together.
Did you know that using a recognisable signature colour at your event can increase brand awareness by 80 per cent, according to a study carried out by the University of Loyola? Not only that, but as millennials become the target market of many brands, over 60 per cent of them expect a consistent experience with a brand, whether they’re interacting with them online or face-to-face.
For that reason, and many more, it’s important to create a brand identity for your company that makes you recognisable online and out in the world, whether that’s at an event you’re hosting or one that you’re attending. You want people to leave an event your company has attended wanting to know more about what you do and how you work, and there’s no better way to solidify your business in their minds than through branding.
Read on to find out some of the best ways you can brand your corporate events in 2019.
Online and website branding
In most cases, the first touch-point that a future attendee has with your event is your website or social media accounts. Your website needs to capture their attention and emphasise your branding without being too garish or cluttered.
Focus on keeping colours, fonts, logos and the theme of your event in the forefront when creating an event website. You’ll want the colours, fonts and logo to be in keeping with your company theme, although the theme of your event may allow you to play around with those features in different ways.
The themes of the event, and the industry the event is focused on, will shape how it is shared both on an event website, and on other online sources. If your event relates to the finance sector, and your business portrays itself as cutting edge and sleek, then your online event branding must reflect that.
According to a study carried out by Event Manager Blog, over 40 per cent of event planners now use event apps in conjunction with their events. Event apps are a great way to get your participants involved with all aspects of your event, from planning their schedules for the day and learning about the talks that are happening, to sharing their experience and finding out helpful information about the event.
Event apps can be a great way to increase your corporate branding; you can create an app that not only provides all the information attendees will need, but also one that reinforces your brand and company identity, as well as your role at the event and your key messages.
Attendees who use your app will therefore be far more familiar with your company and brand and may be more likely to follow up with you after your event.
Event branding can be a successful tool on social media. Tweeting or posting sharing graphics about the event, using the same style and branding that you have used on your event website will tie the two together and further emphasise your brand’s connection to the event.
Including an event-specific header or profile picture on your social profiles for the run-up and duration of the event can be a great way to get some visibility for your event branding and your event itself.
Create an event hashtag that includes both event-specific details and your company brand details – for example, #CollisionConf was used for a Collision tech event conference, and #LIBFestival was used for the Lightning in a Bottle festival. Both hashtags use the name of their event combined with what the event is to gain visibility and give attendees something easy to include in their own social media posts.
Onsite event branding
We’ve already written a blog about some of the onsite event branding opportunities available at events; click here to read more about that. However, there are some new opportunities available that we didn’t talk about then that we’d like to draw your attention to.
Venue is a very important part of event branding since you can tailor your choice of venue to reflect and complement your company, values and branding. If you’re looking to present a highly professional, sleek brand image at your event, you could choose a more industrial or modern venue to emphasise those points.
Similarly, if you’re looking for a more traditional, yet contemporary venue, choosing one that has modern amenities but a wealth of history behind it could create the atmosphere you’re looking for. One venue that does just that is The Brewery – adapted from a brewery in 1976, our venue marries state-of-the-art technology with the cultural heritage of the building itself.
Having a social feed of the mentions relating to your brand and event can be a great way of adding movement and action to your social spaces in your venue. Showcasing the people talking about your event can help other attendees find out what they want to be visiting, who they want to be listening to, what they want to attend, and what aspects of the event people are enjoying, as well as encouraging them to join in with their own update.
This new light feature offers something more than simple posters and banners, giving you a way to emphasise the architecture of the venue as well as the branding of your event. Projection mapping can be carried out on both 2-D and 3-D surfaces and gives a much more dynamic range of display options, allowing your brand to really come to life.
If you’re looking for a venue that can accommodate all your corporate branding ideas and create an event that speaks not just about the subject but you as a company, look no further than The Brewery. With six fully customisable venue spaces and a specialist event design team, all located right in the heart of London, we’re completely prepared to make your event the best it can be.
We always enjoy hosting #KnowledgeGuild with Speakers Corner and last week was no different, with amazing speakers including Brendan Hall, Maggie Alphonsi, Sally Bundock and Ed Stafford taking to the stage. We jotted down their insights and advice which will help us in our quest for #MondayMotivation. Here’s some of what we learnt…
A victim mentality hinders not helps
In order to encourage a certain level of resilience, we need to let go of the negative thoughts that seep into our minds during a challenging situation. Phrases such as “we don’t deserve this” and “why us” should be pushed away in favour of a growth mindset. Learning from mistakes is much more important than being regretful about them.
We need to remember our “why”
Remembering the reason behind the goals you want to achieve often provides a sense of clarity that enables you to succeed, according to the wonderful Maggie Alphonsi. We will be writing our why’s in the front of our notebooks from now on!
We should embrace our instincts
Ed Stafford overcame many challenges surviving on a desert island for 60 days by himself. He highlighted that, in order to push yourself out of your comfort zone, it is important to quieten our overactive analytical brains and focus on our gut instincts more often.
Let’s talk about Imposter Syndrome
All speakers touched upon that dreaded Imposter Syndrome and noted that it is vital that we remember that everyone struggles and we should talk to each other about it. The more we acknowledge Imposter Syndrome, whether in our professional or personal lives, the less affected we will be by those sneaky self-doubts.
We hope everyone who attended last week enjoyed the #event! Keep an eye out for announcements about the summer iteration of Knowledge Guild!
Your wedding day is a special day where you commit to your future spouse, promise to love each other for the rest of your days and have a wonderful party to celebrate. All of this is done in front of your family and friends – people who have been there for your journey as a couple and whom you want to share the day with.
But, how do you actually ensure you spend time with every single guest in one day? You’ve invited everyone because you want them to be part of your day, but with so much going on, how do you maximise time with your guests and not miss anyone out?
Get the guest numbers right
In the wedding industry, there is talk of a ‘magic number’ of guests that you should invite to your wedding – the consensus is 180 people. This is the maximum number of people you will be able to speak to in one night, even if just for a few minutes, without having to rush or speed past tables.
You don’t have to have exactly 180 guests. You can invite less people if you’d prefer your wedding to be more intimate, but this is a guideline to ensure that you don’t feel stretched too thin on your big day.
This doesn’t mean that you can’t invite more people to your wedding; you’ll just have to be prepared that you’ll either only have fleeting conversation with some guests, or you won’t be able to get face time with everyone.
Consider a destination wedding
Destination weddings, beyond being a getaway to a wonderful location, have one key advantage over traditional weddings with regards to guests – these normally take place over a couple of days, meaning that there’s more quality time available to spend with your loved ones.
You’ll all be in one location, meaning that socialising and engaging with all your guests is much easier, and you can organise other activities and meals to prioritise time spent with your guests, such as welcome drinks, dinners and excursions to local areas.
However, there is one disadvantage to a destination wedding and that is the fact that some guests may find the cost of attending a destination wedding to be too high. While you will have more days to spend with the guests who attend your wedding, you may also see less people attending overall compared to a wedding at home.
Plan your day
There are certain moments during the course of your wedding day that will need to be planned, such as the photo timings and your wedding breakfast.
For the photos, make sure that the people you want included know beforehand. Let your family know when the photos are being taken and they’ll be able to make their way there, instead of having to be found at the right time.
When it comes to food, having a wedding planner or catering staff to let your guests know when it’s time to take their seats will save you from needing to manage it yourself. If you’re thinking of holding your wedding at The Brewery, our specialist wedding planner will be able to make sure every aspect of your day runs smoothly, maximising time with your guests.
Include a send-off activity
As we mentioned when discussing destination weddings, it can be nice to spend more than one day with your loved ones to celebrate your wedding. If you’re not wanting to go abroad, why not consider a send-off activity instead?
This could be anything from a morning-after brunch at a hotel, restaurant, or family member’s house to a group outing to a local destination, like a beach. This way, you can meet up with all your guests from the previous day, recap the festivities, and make sure you chat to anyone you missed the day before!
Enjoy your day and stay in the moment
It can be easy to worry about all the aspects of your big day that need to go well, all the people you need to see and all the things you need to do. We’re here to tell you that you need to ensure you relax – weddings go by in the blink of an eye and you’ll regret it if you were too busy worrying about the things coming up to enjoy the food, the music and the time with the people you love and your new husband or wife.
Don’t let the pressure of speaking to every single guest ruin your experience or create too much unnecessary stress. There will be plenty of time to catch up with them post-wedding, whether that’s to look at the wedding video or photos, or simply to have a coffee and a catch up after you get back from your honeymoon.