London 2019: unmissable events for your diary

With the nation gradually calming down following the hype of Christmas and New Year’s Eve celebrations, many are taking to their list of resolutions and looking optimistically ahead to 2019.

Beat the January blues by forward planning and filling your diary with a host of exciting events in London throughout next year. From food and music festivals to sporting gatherings and art exhibitions, we’ve compiled a selection of must-experience events for 2019, all descending on the nation’s capital.

Ice skating at Somerset House

If you are looking to soak up your final slice of the festivities, there is still time to enjoy ice skating in central London’s iconic Somerset House.

The impressive Georgian building offers the perfect postcard-pretty backdrop to your skating experience. This venue offers the flexibility to take to the rink day or night. Visitors can skate up until January 13th and tickets start from £11.00.

With a host of skate extras including tempting hot beverages and Fortnum’s Christmas Arcade, don’t miss out on your final chance to soak up winter fun.

London Marathon 2019

The London Marathon is one of the most anticipated events in the sporting calendar, with last year’s event attracting more than 40,000 runners. April 21st will see a host of brave runners take to London’s streets in a bid to complete the gruelling 26-mile challenge, taking in iconic London landmarks and sights throughout the challenging route.

Starting at Blackheath, south of the River Thames, the route passes through Greenwich, crosses the river at Tower Bridge and continues throughout central London before runners pass the finish line outside Buckingham Palace.

Whether you are a sporting enthusiast or just keen to show your support from the side lines, why not take to the capital, cheer on the runners and take in some of London’s iconic sites. Attracting runners and supporters alike, this is an event not to be missed and is sure to deliver a buzz during the heart of spring.

London Short Film Festival

Established as one of the best UK and international film festivals, the London Short Film Festival is now in its 16th year and is taking place across various historical cinematic venues around London between 11-20 January 2019.

The festival attracts over 10,000 film enthusiasts and celebrates numerous genres of film and cutting-edge filmmaking from home and internationally. Showcased short films include documentaries and fiction films to experimental moving imagery and a celebration of surrealist film. The festival takes places across numerous venues including BFI Southbank and the Institute of Contemporary Arts.

A celebration of established filmmakers and a platform for emerging talent, London Short Film Festival offers a varied host of work set to impress filmmakers and film lovers alike.

Taste of London

The Taste of London festival is the ultimate must-visit summer event for foodies. Taking place in picturesque Regent’s Park, the festival is jam-packed with things to do including live demonstrations and entertainment to cocktail masterclasses and the chance to explore the Taste Theatre.

Visitors will be tempted by street food, experience a host of pop-up kitchens and have the chance to improve their culinary skills by taking part in cookery masterclasses. Food enthusiasts will be able to test their own skills and learn techniques from industry experts.

What better way to enjoy a summer’s day than by strolling through Regent’s Park and tempting your taste buds with a host of delicious food and drink? Tickets are on sale now and start from £13.

London food festival event stall

V&A: Christian Dior: Designer of Dreams

Don’t miss out on the largest and most comprehensive exhibition ever staged in the UK. Set to be the most glamourous exhibition of the year, Christian Dior: Designer of Dreams showcases over 500 objects and 200 rare Haute Couture garments.

Running from 2nd February – 14th July 2019, the exhibition will display all things Dior including perfume, gowns, accessories and fashion photography. A range of Christian Dior’s personal possessions will also be showcased, with the exhibition spanning Dior’s life and work from 1947 to the present day.

This glamourous exhibition is not to be missed and even features a reimagined section from the V&A which explores Dior’s influence on designers in Britain. Tickets are on sale from £20 – £24.

Corporate events with the wow factor

London is set to play host to an eclectic mix of diverse events throughout 2019 to fill your diary and inspire you. Create your own memorable event in the nation’s capital by wowing your company with help from The Brewery.

Contact the Brewery to find out how we can accommodate your vision and assist you in delivering a corporate event with causes a stir amongst your colleagues.

Your company can enjoy state-of-the-art services including event design, cutting-edge audio-visual features combined with mouth-watering cuisine created by award-winning chefs, all nestled within a space oozing historical charm.

Our 6 event venue spaces deliver the true wow factor, combining heritage and functionality to make sure your event is both unconventional and eye-catching.

The 2019 event trends you need to know

2019 event trends

The event planning industry is consistently evolving. With the industry’s ever-changing face, this constant development brings with it a challenge for event planners to stay ahead of the game. Event planners are faced with a challenge; to deliver a unique, engaging and valuable experience whilst seeking an innovative way to connect to attendees within a digitally saturated world of business.

If you are an event planner looking ahead to next year’s diary, our must-know 2019 event trend tips will help. Delve into the future and deliver an immersive live event experience for your clients with these must-know 2019 event trends. Here are our tips.

Unconventional venues

Seeking out creative and unconventional venues which extend beyond the norm is a trend we predict will continue to grow throughout 2019.

A jaw-dropping venue will not only stir interest, create an all-important positive first impression but will immediately drive attendees to become more engaged in the entire experience.

From pop-up open spaces to transforming unexpected nooks and crannies, embracing an unexpected venue creates an immediate buzz around your event. It also serves as a valuable talking point and an opportunity to create a memorable experience for attendees, who are more likely to want to revisit your future events.

If you’re looking for a venue with both functional, versatile spaces and a deep historical charm, look no further than The Brewery. Our 6 venue spaces combine heritage and functionality to make sure your event is both unconventional and eye-catching.

Technology: raising the bar

Whilst the use of technology at events is nothing new, the mechanic of how audiences absorb and interact with it is as evolving as the event planning industry itself.

Guests have an awareness and expectation of how technology should meet their needs, and it is hugely important to use tech to exceed expectations at your event. From reducing time in queues through facial recognition software to the increased use of Artificial Intelligence (AI), innovative technology use at events is set to grow throughout 2019.

The use of chatbots is on the rise and set to increase, assisting event planners to follow up on leads and monitor responses from attendees. We predict chatbots playing an even bigger role at events throughout next year, constantly interacting with attendees and answering queries throughout the day.

A fresh pair of eyes

Nothing compares to a fresh perspective on a given topic at an event. The benefits of having a guest speaker from a different industry or organisation discussing a given topic that’s related yet different to your industry and the subjects your guests would have heard about before can spark interest and generate conversation at an event.

A fresh perspective can be a hugely beneficial source of conversation, debate, creative thinking and can lead to generating memorable ideas. The involvement of keynote speakers from varying industries is a trend we predict will be on the rise next year.

Mirroring society

Sustainability, together with its global trend, is set to shape future events in a number of different ways. It is important as an event planner to mirror society’s commitment for recycling and reusing, and to thoughtfully embed this into your events.

From use of recycled materials at your event to offering fair-trade food options, there are numerous ways that society’s approach to sustainability can be entwined into your event, with this important approach set to rise in 2019. You could even make a big statement and go completely plastic free at your event to truly raise awareness of society issues.

If you are looking at next year’s diary to plan your event, contact The Brewery today and discover how we can accommodate your event and the services on offer to your company, from event design and a classically stylish venue, to sumptuous food and drink and audio visual features.

Best spots in London to watch the New Years Eve fireworks

Fireworks in London for 2019

There’s nothing more synonymous with the coming of the New Year than watching the wonderful fireworks display on the Thames in the centre of London. But, with so many people crowding to the capital to witness this spectacle, the banks of the Thames can get a little cramped. So, we’ve compiled a list of the best spots in London where you can watch the New Year’s Eve fireworks without fear of your view being obstructed or feeling swamped by a large crowd.

We would like to note that there are ticketed areas available on the banks of the Thames – primarily on the South Bank and Victoria Embankment, but as tickets have now sold out, we’ve been a bit more creative with our suggestions.

The Shard

When considering vantage points in London, the building that comes to mind instantly has to be the tallest in the city. The Shard’s Aqua Shard restaurant on the 31st floor offers a 270-degree view of the London skyline, making it the perfect place to get that panoramic view of the firework display.

Not only that, but you’ll also be able to enjoy an exquisite five-course meal, live music from The Spinettes and a DJ from midnight to help you see in the New Year in style.

Skylon

What better way to watch the fireworks bring in the New Year than with a luxurious tasting menu and a glass of champagne, all from the first floor of the Royal Festival Hall. Its expertly-situated Southbank terrace gives almost the perfect perspective for the fireworks.

Throughout the evening, you’ll also be able to enjoy a fantastic selection of entertainment and live music, from Tokyo and Dizzee Rascal, to Robbie Williams and Joss Stone.

Jimmy’s Lodge on the River

If you’ve been out and about in London this winter, you’ll probably have spotted a small cluster of glass igloos perched alongside the Thames as part of Jimmy Garcia’s 2018 art installation. With a fully glass surround, these offer a 360-view of the display up and down the river.

You can either choose to celebrate with 6-10 people in one of the igloos with an alpine feast, or head to Jimmy’s Lodge for an ultimate foodie retreat to bring in the New Year. They’re offering a fully festive feast for New Year’s Eve, along with unlimited drinks and a great view of the fireworks from the cosy interior.

Sky Bar

Located atop the iconic Millbank Tower, Sky Bar is hosting an extravagant New Year’s Eve party again this year, showcasing a 360-degree view of the official NYE fireworks in a marathon 12-hour party!

With a scrumptious selection of champagne and canapes to start, roving entertainment, photobooths, DJs, and live cooking stations for that all important sustenance throughout the evening, you’ll be hard pressed to find a party across London that has more going on at New Year’s Eve.

The Duck and Waffle

The Duck and Waffle resides on the 40th floor of the Heron Tower in London and provides a fantastic spot to watch, since it’s inspired by the 1920s and will provide you with both fantastic food and cocktails as you watch the fireworks scattered across the London skyline. Side note though, the fireworks you may see during the evening will not be the official London Eye fireworks, but these will be shown on a screen in the restaurant, and you’ll be able to see everyone else’s celebrations across London.

Those who choose to dine at the Duck and Waffle on New Year’s Eve will be treated to either a five or six course tasting menu with a bottle of champagne and post-dinner canapes.

Sky Garden

This year it’s disco fever at the Sky Garden for New Year with a Studio 54 party! Nestled in amongst the tropical greenery of the space and against the backdrop of the gorgeous city views, you can party the night away with live music from a nine-piece party band and late-night DJs.

The panoramic glass windows will provide the perfect viewing stations for the fireworks down the river and, if you fancy pushing the boat out, you can enjoy those views with one of the Sky Garden’s decadent dining packages in either their Fenchurch or Darwin restaurants.

Parliament Hill

If you aren’t looking to watch the fireworks from above, watching them from a distance is definitely an option – especially if you’re looking for something a little less expensive. While slightly distant, Parliament Hill offers a great perspective from which you can not only see the official New Year’s Eve fireworks by the London Eye, but also a number of other displays that will be taking place across the city.

Additionally, your vantage point will be less crowded than those right on the banks of the Thames and will allow you to stay unsquashed and still get those great views.

Are you organising your own New Year’s Eve event? Why not consider The Brewery as the venue for your party? We have six different event spaces that can be customised to your exact specifications, plus fantastic food, made on site, and a sumptuous selection of drinks to help you celebrate and see in the New Year with style! Click here to start making your booking.

Bio Sculpture GB Visit The Golden Palms Lounge and Casino

On the 2nd December 2018, we were honored to be able to host Bio Sculpture’s 20th Anniversary party. The venue was decorated with our 2018 Christmas party theme ‘The Golden Palms Lounge and Casino’ which is a homage to Las Vegas in the 1960s. The event was an amazing success and much fun was had by all the guests in attendance. Take a look at our dazzling decoration and what happened on the night by watching the wonderful behind the scenes video below.

 

If you are interested in booking your Christmas 2019 awards or party with us, click here for more information.

The cocktails you should be serving at your New Year’s Eve party

Excellent cocktails served at The Brewery

New Year’s Eve is the time to celebrate the end of the year – whether that’s for good or bad reasons – and there’s no better way to celebrate than with some good friends and good cocktails. If you’re looking for some cocktail inspiration for your New Year’s Eve party, take a look at the one’s we’ve shared below – there should be something for everyone!

The Happy New Year

This appropriately named cocktail is a classic for anyone who loves customising their bubbly. It’s wonderfully simple, consisting of only four ingredients, but creates a fantastic glittery effect!

Simply combine brandy, ruby port, and orange juice in a shaker and shake together. Strain this mixture into a Champagne flute and top with Champagne – or other sparkling wine alternative – for a bubbly and vibrant cocktail to see in the new year.

Find the full recipe and measures here.

The 20th Century Cocktail

This impressive classic from the early 1900s may not be time-relevant, but it’s definitely still one you should add to your drinks menu. If you’re a fan of the gin martini, this will be the cocktail for you – it’s enhanced with Lillet Blanc instead of vermouth and touches on hints of chocolate and citrus.

As with a gin martini, simply combine your favourite gin and Lillet Blanc with crème de cacao and lemon juice, shake together with ice and then pour – it’s that easy!

Get the exact measures here.

The Midori Melon Ball Drop

While not as huge a tradition here as it is in the US, the ball drop in Times Square is the perfect start to the new year. Celebrate with a fantastic, and slightly uncommon, flavour combination of Midori and elderflower for a fun vodka martini!

This simple cocktail only needs four different ingredients so is easy to whip up if you’re looking for a sweet and fruity way to see in the new year! With Midori, citrus vodka, orange juice, and melon balls for a garnish, you can’t go wrong with this recipe.

The Midnight Martini

Do you need something to keep you awake until midnight? To avoid crashing during your New Year’s Eve party, why not whip up this delightfully easy coffee martini – it’s recipe only includes either two or three ingredients, depending on how you feel about flavour combinations.

Simply combine vodka – we would recommend using a vodka with some kind of coffee infusion – and your favourite coffee liqueur and you’re be ready and awake all night! If you’re feeling festive, you can even add a little cinnamon syrup for an extra touch.

The Figgy Sparkler

Not wanting to let go of Christmas yet? Our second Champagne cocktail will help you hold on to those Christmas flavours for just a little bit longer with a delightful combination of cranberries, orange slices and figs.

You’ll need to muddle together the fresh fruits, combine with vodka, and then top it off with some bubbly. If you’re really looking for that figgy flavour, why not infuse some vodka ahead of time with dried figs.

Find the recipe for this soft and sparkling cocktail here.

The Winter Sangria

If you’re looking for a punch that can supply all your guests with minimal effort on your part, look no further than this fantastic winter sangria recipe. You can make it in advance and keep it chilled in the fridge, before bringing it out at party time with a ladle and simply let your guests serve themselves.

This sangria is a wonderful combination of winter fruits – pears, clementines, apples, and pomegranate, are the ones the recipe suggests – all combined with red wine, orange juice, and ginger ale.

The Good Luck Charm

There’s something special about a new year, the time to start afresh and take on those big changes and new year’s resolutions anew. If you’re looking for some good luck for your new year, look no further than this fantastic bourbon cocktail.

This delicious combination of dark whiskey with limoncello is a wonderfully tart and sweet taste that will inspire you with cheer for the new year. Find out how to make it here.

 

If you’d prefer to not make your own cocktails for your New Year’s Eve party, why not celebrate the coming of the new year with The Brewery and we’ll make them for you! With our well-trained team, we’ll be able to create the perfect flavour combinations to tickle your tastebuds and bring in the New Year with festive cheer! Find out more about what we can offer here.

 

You might also like:
Our guide to non-alcoholic cocktails
The ultimate Christmas cocktails guide

How to choose your wedding menu

Incredible wedding menu serving

When planning for your wedding, there are a lot of things to think about – from the dress and flowers to the venue and date – but arguably one of the most important aspects is the wedding menu. The last thing you want on your big day is for your guests to have a bad time because they’re hungry!

Your wedding menu can be a way to express your personality and the experiences that you and your partner have had on the road to your nuptials, so take care when choosing it so that it is perfect for your day.

Read on to find out what to consider when choosing your wedding menu.

Think about your budget

You’ve most likely set aside an amount of your total wedding budget, so keep it in mind when it comes around to choosing your wedding menu.

It’s no fun diving into menu planning, choosing everything you want, and then realising you haven’t the budget to cover it. You don’t want to waste your caterer’s time, or your time, and you can still have wonderful food with a smaller budget.

Consider the number of guests

The style of your wedding menu can very much revolve around the number of guests you’re inviting to your wedding. If you’re inviting a large number of guests, this means more people you’ll need to feed.

With a larger group of guests, it can be more prudent to go for a seated meal instead of a buffet since your caterers will only prepare one meal for each guest, instead of having to bring and produce a much larger amount of food so that every person gets enough.

Work with your venue

Working with your venue can mean two different things when it comes to planning your wedding meal. In the first instance, you can take inspiration from your venue’s surroundings to influence menu items for your big day, if you so choose. This could include incorporating seafood or fish if your venue is near the sea or drawing on the flavours of seasonal vegetables if your venue is more rustic.

Don’t forget, your venue may be able to help you with the production of your wedding menu – many venues also have their own caterers that can be used for events and will be able to work with you to create something bespoke for your special day. For example, at The Brewery, our Executive Chef Tom Gore will work with you to help create the perfect menu, coupled with a tasting session.

Wedding menu highlight
Incredible wedding food at The Brewery

Be aware of dietary requirements

While your wedding menu is intended to be a reflection of your personal choices for your first meal as a married couple, it’s also key to consider any dietary requirements of your guests. Getting this information to your caterers as soon as possible will make it easier for them to adapt dishes and take care with certain ingredients.

You can find out about the dietary requirements of your guests by including a space on your RSVP cards for them to indicate any restrictions they may have.

Match your meals to your relationship

As we have said, your wedding menu is a reflection of you as a couple. That can come about however you choose, say by including your favourite dishes, or dishes inspired by your favourite foods or by creating a menu filled with dishes that focus on important points in your relationship.

Maybe you’ll serve a certain dish because it was the first one you cooked together, or maybe you could choose a dish that reminds you of a certain place you visited or an event that you attended. You can even draw on inspiration from your engagement – possibly theming food or drinks that relate to where the proposal happened or what you did that day.

Make sure you have a wedding tasting

While it may feel like the most important part of choosing your wedding menu is to have made your choices about the dishes you’re serving, there’s an even more important part of the process. Never finalise your wedding menu until you’ve tasted every dish that’s going to be served on the day.

The reason for this is simple – some dishes may sound different to how they’ll taste, and there’s no guarantee that a caterer will be able to replicate a specific dish that you’re envisaging. So, make sure you try all your dishes so that you can make changes and request different things, if needed.

 

If you’re looking for a stunning, historical venue situated right into the heart of London, look no further than the venue rooms at The Brewery. With six different spaces to choose from, each with a different capacity, and award-winning chefs to help create the perfect wedding menu for your big day, we can help create your dream wedding day all under one roof.

Five great themes for corporate events

Corporate event with garden party theme

Holding a corporate event is a great way to bring together employees and employers in a fun and entertaining environment to encourage networking and conversation away from the office. Whether it’s an office party, a networking event with other industry professionals or a conference, there’s no better way to create an engaging atmosphere than including a theme for your event.

Need corporate event theme inspiration? Here are our tips.

Masquerade

If you’re looking for a theme to add a bit of mystery and excitement to your event, choosing something like a masquerade concept could be the way to go. This theme works best as part of a more relaxed event, such as a party or a networking event, since it can encourage conversation and create a true celebratory atmosphere.

To create your masquerade, choosing the right corporate event venue is key. A larger venue space, such as a ballroom or hall, will be the perfect place to accessorise with royal looking drapes, lighting, performers and decadent food – if you so choose. Simply provide your attendees with a mask at the door and let the fun begin.

Winter wonderland

The festive season is the perfect time for a corporate event, since theming is relatively easy to create in line with traditional Christmas decorations. Whether you choose to embrace the snow and ice of a winter landscape, complete with fake snow and snowflakes, or dress your venue with jewel tones and sparkle for a festive extravaganza, theming for Christmas is bound to create a spectacle.

You can embrace the theme as much or as little as you’d like – for a conference, maybe go for festive touches instead of a full-blown Santa’s grotto, but for a Christmas party, you could go much further with festive décor, traditional food and much more.

Summer fun

The other time of the year that’s easy to embrace through an event is the summer. This season conjures up visions of gingham tablecloths, sunshine, flowers and BBQs – all of which can be included inside or outside at a venue.

If you’re looking for a way to entertain employees or investors in the summer, this is the choice for you. Throwing a summer party will create a relaxed atmosphere and encourage people to network since the kinds of venues that are used for summer parties – such as gardens and pavilions – will make this corporate event seem much less corporate.

Industry themed

Depending on the industry you work in, you may be able to draw inspiration from your business itself. If you work in the wedding industry, the catering industry or the tech industry, for example, you can create a fantastic spectacle using the techniques that your company deals with on a day to day basis.

For a wedding-themed business, you could theme your event around the different services you offer – from flowers to cakes – and allow your attendees to get a hint of what you could do for them. For the tech industry, embrace the advances in modern technology and bring in some AI or interactive aspects that can entertain and inspire your guests. There are many more options available for all industries, so it’s just about finding what you could make event-worthy from your business.

Hollywood glamour

Everybody loves dressing up and embracing the glamour of a Hollywood film star, and this can be used to an advantage when holding a corporate event. If you’re organising an awards ceremony at the end of the year, or looking to impress investors and industry professionals, then bringing out the glitz and glamour is the best way to do it, if it’s done well.

Find a venue that’s both stylish and timeless, fill it with decadent decorations, gorgeous food, and maybe even a red carpet, and you’ve got an event to rival those in Hollywood.

If you’re looking for an event venue in London that can help you accommodate your theme, The Brewery is excellently positioned to both offer a wonderfully historic venue space, tailored for your event, and also offer the services of our Events Design team to help make sure your theme for your corporate event is just how you imagine it.

The recipe for the perfect Christmas party

This recipe yields one fully-formed Christmas party, full of festive fun and vigour for all your friends or colleagues.

Ingredients

Any good Christmas party recipe needs to start off with the amount of budget you want to add to your finished dish. You can add as much or as little as you wish, or are able to, since you can make a perfect Christmas party with or without a big budget.

Using more budget in your recipe will help you balance the flavours of more extravagant additions, such as including prosecco or champagne, or the kind of entertainment you can include. We would suggest, however, including a little more budget than you think you will need, just to cover any unexpected costs.

The biggest ingredient for your Christmas party will be your venue. This is the dominating flavour of your party and will be the framework around which you will build all the details of your event. These details can include food and drink, and entertainment, but how much of each you include is up to you.

Once you’ve decided on all of those key details, you can start cooking!

Method

This recipe is one best started a while in advance before being served. Christmas is a very busy time of year so it’s good to get your Christmas party plans started early and that date chosen before everyone starts booking their own holiday. Choosing a date earlier in the week is a better choice for a company where budget constraints may be an issue, but a Thursday or Friday could be a more effective way of avoiding a lack of productivity the next day!

Once you have chosen your date, you can start your Christmas party assembly. Firstly, stir in your save the date reminders to make sure you know how many people you can expect.

Once you’ve done that, you can start thinking about what kind of venue you’d like to add to your mixture. Your venue will need to be in a good location for your attendees and will need to be able to host the right number of people. The Brewery in London offers a fantastic range of venue spaces, fully adaptable to any recipe, and is situated right in the heart of London with fantastic transport links.

Stir in a veritable mix of food and drinks. Be aware of what dietary requirements your guests may have and stay aware of any non-drinkers coming to your event. You can choose something as simple as canapes or go all out with a complete three course seated dinner – it’s completely up to you!

Once you’ve cooked your Christmas party, you can start thinking about decorating. This can include anything from entertainment to event design; you can theme your event, such as The Brewery’s Golden Palms Casino and Lounge, or simply go all out festive for the Christmas season, and you can add music or performers to your event space to make a real statement.

Think about the size of your Christmas party – if you’re looking for something more intimate, then it might not be a good idea to include a DJ or full band, especially if there’s nowhere to dance. However, if you have a large venue and want people to be active and lively during your event, go all out with a band or DJ set.

Finish off your Christmas party with a sprinkling of hangovers for the day after, a few awkward moments and some questionable dance moves.

 

If you’re looking for a ready-made Christmas party to use for next year, why not consider The Brewery? We’re already taking bookings for our 2019 Christmas season so contact us today to find out how we can help you make the perfect Christmas party.

Why should you choose wet hire over dry hire venue spaces?

A wet hire venue

Choosing a venue space for your event can be a difficult task – there are so many options out there that it can be hard to decide which one would work for you. If you need some help narrowing down your options, one way to consider venues is through whether they are wet hire or dry hire spaces.

‘Dry hire’ is the phrase used to describe a venue that only provides the use of the space that they have, such as a hall or room, whereas ‘wet hire’ allows you to not only use the venue space but also their caterers, drinks, event designers and audio-visual services.

While this could seem like an easy decision to choose between to begin with, we’d like to explain the benefits and drawbacks of each venue type so that you can see why a wet hire venue may be better for your event than a dry hire venue.

The advantages and disadvantages of wet hire venue spaces

As we’ve just mentioned, when you hire a wet hire venue space, you don’t just get the use of the room or hall you’re hiring, but also a host of other services. You can benefit from the venue’s catering services, their event design team and any audio-visual services that they provide.

The benefit to this, especially with catering, is that using the venue’s regular suppliers can assist with the running of your event. These suppliers will be familiar with the layout and access restrictions of the venue, so the event will be able to run more smoothly, and they will be more prepared to deal with any issues that come up.

However, there are moments where using a wet hire venue could also be looked at as a potential restriction, depending on how you wish to run your event. While you do get the use of the venue’s caterers and other service providers, it means that you can’t use your own. So, unfortunately, if you had one specific service that you wanted to use, such as a specific event designer, you may not be able to with a wet hire venue. What you should remember though, is that because the services that the venue provides know the venue better, they may be able to better realise the vision you have for your event than services that you brought in.

The final point regarding wet hire venue spaces can be considered both a positive or negative, depending on your budget. The cost to hire the venue and its services may be more expensive than the cost of hiring a dry hire venue space but will most likely cost less overall since you don’t have to hire any additional services beyond what is already provided.

The advantages and disadvantages of dry hire venue spaces

In comparison to wet hire, hiring a dry hire venue space will only allow you the use of the space itself without any services. Everything else you need for your event you would have to provide yourself. This can seem a disadvantage but not having provided services means that you can be flexible about what providers and businesses you’d like to use in conjunction with your event, and you have control over how they are organised.

However, while you will have a greater choice of suppliers with a dry hire venue, these suppliers will often have a lot less experience working at your chosen venue since they don’t work there all the time. This can mean that a lot more responsibility falls on your shoulders to make sure everything runs smoothly, and any issues may take longer to sort out.

In terms of cost, hiring the venue itself will most often be cheaper than a wet hire alternative, however the cost overall will be higher since you will have to pay for all the suppliers yourself.

Final thoughts

Now that you have all the details about both dry and wet hire venues, we’d like to share why we think a wet hire venue would be the better choice for your event. While there’s typically no one right answer to the question of venue suitability – in every instance, the one that is best is the one that suits your event and requirements most effectively.

However, if you’re looking for a venue that can provide everything for your event, or just make sure that everything is taken care of and controlled without you needing to take on a lot of responsibility, it may be more prudent to choose a wet hire venue. Wet hire venues will often, as we mentioned before, come out cheaper than dry hire venues so it could be a better choice for a more budget conscious event. There are a number of different styles and options for wet hire event venues meaning that you could find one that suits your event perfectly, without breaking the bank, or without compromising on what’s important to the space that you’re looking for.

If you’re looking for a wet hire venue in London, look no further than The Brewery. With a skilled event design team, world-renowned chefs, and state-of-the-art audio-visual services, The Brewery can help make sure every aspect of your event is perfect and runs smoothly. Find out more here or contact us to start talking about your event.