Although the cost of the weather on the British economy has been quoted at £1.2 billion per day, the hospitality industry appears to remain unaffected, with some businesses even claiming they’ve experienced a rise in sales.
In Eat Out Magazine, a pub in London claims they have seen a 62 percent increase in sales over the last week – with consumers tucking into hot food and drinks. “It was quite an operation to clear the snow outside, but once we did, we had a really busy day. Plenty of customers said they couldn’t get hot food elsewhere, and so we enjoyed a bumper food service day,” claims owner Mark Naylor.
“Everyone had a bit of the ‘Dunkirk’ spirit about them, so the pub was lively and fun. One customer said he had been stuck in town for two days already, having to stay in a hotel, and lots more couldn’t travel to work.” concluded Naylor.
It has also been reported that businesses in smaller towns and villages are faring well, with a publican in North Yorkshire claiming “We’ve had a lot of snow; as we are in a village, some people here don’t want to try and venture too far, so they come to us instead.”
The surge in sales hasn’t just hit food retailers – hotels and event venues have also seen an increase. “We probably got an additional 10-15 per cent more bookings from people whose flights were cancelled – we had to stop selling early.” reports a hotelier nearby Heathrow Airport.