Famed British entrepreneur Richard Branson has spoken out in support of the UK’s conference centres and function venues as part of the event industry’s “Britain for Events 2010” campaign.
As reported by Conference & Incentive Travel, Sir Richard Branson has announced that his Virgin Atlantic company will be lending its backing to National Meetings Week. The week is part of the Business Visits and Event’s Partnership’s (BVEP) 2010 campaign to promote Britain’s events and meetings industry through the lobbying of government ministers.
“Britain is a fantastic place to do business and hold international events as we are easily accessible as we are the hub of global travel,” said Sir Richard in a video expressing support for the BVEP’s campaign.
“In London we probably have the business capital of the world,” said Sir Richard, praising the UK’s diverse culture as “providing the best possible backdrop for meeting new people and doing business.”
“In Britain, anything is achievable if you have the determination to achieve it,” he said. “The British people have a never say die attitude – they’ll face challenges such as the current recession with real resolve and of course, we love to hold a party. So hosting great events is also one of our great strengths.”
“Virgin Atlantic is backing the national meetings week as we are a great supporter of British tourism and we recognise the huge contribution that business and events tourism makes to the greater economy.”
Sir Richard also says that he is skeptically that live events “will ever be replaced by virtual on-line events.”
“To immerse yourself in the product or service that you’re interested in or learning about, you must touch, feel and experience these things first-hand,” he says. “I always believe that doing business is about the people involved, a shake of the hand or a face to face conversation is irreplaceable in building trust.”