The British Hospitality Association (BHA) is calling on its members to pledge their support to VisitEngland’s ‘Holidays at Home are Great’ campaign.
Starting this week, the campaign seeks to boost domestic businesses by encouraging more Brits to do away with Spain, and stay at home this year, reports Big Hospitality.
As part of culture secretary Jeremy Hunt’s plans, a new website will be launched to promote regional landmarks, attractions and venues all across England.
The website, which will offer special deals to Brits, including hotel stays, meals, tickets to attractions and other offers, will be the focus of a celebrity-endorsed television campaign due to air from today.
Now Ufi Ibrahim, chief executive of the British Hospitality Association, is urging hospitality leaders to jump on board with the campaign in earnest.
Cited by EatOutMagazine.co.uk, she said that this year in particular presents an excellent opportunity for businesses to promote themselves thanks to the London 2012 Olympic Games.
“We need to use every means to encourage more British people to stay at home and enjoy what Britain has to offer – and Olympics year is an ideal year to launch such a campaign,” he said.
“Britain offers an incredible range of attractions and with the Olympic Games in London and in other parts of the country, there’s even more reason for people to holiday in this country this year.”
“The campaign gives operators a new platform on which they can promote any special offer,” she added.