British Museum named top UK attraction in 2013

Visitor numbers to London’s top tourists attractions saw an impressive rise last year, with the British Museum topping the list.

According to, data from the Association of Leading Visitor Attractions (ALVA) reveals the British Museum observed its visitor numbers increase by 20 per cent last year in comparison to 2012, meaning 6.7 million people stepped through its doors in 2013.

Visits to the National Gallery soared too, rising by 14 per cent to 6.03 million visitors. Dinosaurs and ancient history proved to be almost as popular, as the National History Museum saw visitor numbers increase by 6.7 per cent – a total of 5.35 million customers.

Outdoor attractions also experienced a positive boost, as customer numbers rose by 26 per cent at London Zoo last year. Kew Gardens, which is located in west London, received a similar boost of 29 per cent, reports It is likely that 2013’s long, hot summer helped encourage more people to travel into the capital to see such attractions.

Overall, visitor numbers to London attractions surged by 12 per cent last year. It’s probable that many London businesses benefited from the rise in tourists too, as there were even more people looking to spend their holiday money in the capital.

Bernard Donoghue, director of ALVA, notes that a certain playwright could bring even more tourists to the city this year.

“2014 is sure to be a momentous year, seeing the 450th anniversary of the birth of Shakespeare,” he says.