BT has called on the British public to step forward and act as wedding planner for the fictional wedding between its television characters, Adam and Jane.
As part of a six-year-long advertising campaign, BT has tracked the lives of the fictional Adam and Jane; from when the pair were first dating, to Jane becoming pregnant after a Facebook poll decided her fate.
Now, the public have been called upon once again to vote for favourite aspects of the pair’s wedding, as the storyline showed Jane going into labour early – leaving the loved-up two without time to plan their transport, wedding reception venue or attire.
According to Campaign Live, BT’s marketing director, David James, spoke out about the turn of events, citing the significance of the story line to the great British public.
“This is an important moment in a much-loved story line which has been running for nearly six years,” said the director. “There was an overwhelming response to the pregnancy vote, and it seems only right that Adam and Jane fans should have a chance to be a part of the couple’s big day, as they finally tie the knot.”
Now Facebook fans of the campaign can play a part in the couple’s nuptials, as RealWire.com reported that they could vote for their favourite dress, car and first dance ahead of the ‘wedding’.
Two votes will be selected at random by BT to become part of the event, being transported to the set for the filming of the final advert.