Increased activity in the conference industry has put the number of hotel stays for business trips at exactly the same level as those for pleasure, meetpie.com reports.
According to new figures from BDRC Continental, the division of hotel stays for business versus pleasure currently stands at 50:50, a trend which can be put down to the growing number of conferences taking place around Britain.
In the last 12 months, the number of hotel rooms booked by British travellers increased by two per cent, making for a total of 108 million adult room nights. Of these, travellers for business and pleasure were said to account for 54 million each.
Analysts have claimed this trend can be attributed to increased conference attendances, as the number of delegates travelling to events starts reaching pre-2008 levels. With business finances and confidence both improving, this trend could be set to continue throughout 2014, as BDRC has already labelled it a “year of change”, hotel-industry.co.uk notes.
Elsewhere in its Global Hotel Guest Survey, BDRC announced that Hilton was the best hotel for business travellers, whilst Premier Inn took the title for best in the leisure market. BDRC was also full of praise for Hilton’s Doubletree and Hampton brands, claiming they had (along with Ibis Budget) made significant improvements over the last 12 months.