Ryanair is set to launch a new booking system in the coming weeks, which is intended to target business travellers.
The budget airline is aiming to make it easier for groups and business people to book travel arrangements by adding a dedicated section to their website. The airline will also be allowing passengers to access flexible ticketing, reserved seating and a fast-track option at selected airports, businesstravelnews.com reports.
This is part of the cost-cutting airline’s attempt to compete with rivals easyJet, by providing a slightly improved service to appeal to regular travellers.
The company has also recently appointed its former European head of sales and marketing, Lesley Kane, as a dedicated head of group and corporate travel to ensure this latest venture is a success.
Chief executive, Michael O’Leary, told travolution.co.uk that the next 12 months are set to be good for future group and business passengers, with the entry of Ryanair into this market likely to significantly reduce travel expenses.
Mr O’Leary said: “We’re pleased to appoint Lesley Kane as Ryanair’s head of groups and corporate travel. Her extensive knowledge of sales and marketing, combined with her considerable experience from her time as head of Ryanair Direct will ensure the successful implementation of Ryanair’s new service improvements.”