London’s City Hall has been wrapped in a massive 200Sqm display to promote and drum up support for Britain’s bid to hold the 2018 World Cup.
As reported by Event Magazine, Boris Johnson, Mayor of London, said: “The boys might not have brought the World Cup home this summer, but we’re right on track to bring the tournament here in 2018.”
He added: “In 100 days’ time we could all be World Cup winners and I believe that nowhere in the world could host a better World Cup than England for 2018, so wherever you are in the country, I’m urging you to back the bid.”
The news comes the same day as Back the Bid week was launched, when FIFA inspectors will visit facilities and stadiums in Manchester, London, Sunderland and Newcastle, according to PR Week.
Hosting the World Cup in 2018 would bring a massive boost to the country’s economy, especially the travel and tourism industry and businesses such as event venues.
The 2010 World Cup brought with it massive benefits to the local economy when it was held in South Africa. According to The Nigerian Tribune, the entire travel, tourism and events sector experienced a boom. Other businesses that benefited included car hire companies, airlines and transport services.
With regards to Britain, The Northern Echo reports that the World Cup could bring a £200m boost to businesses in the North East alone.