Business Visits & Events Partnership (BVEP) chairman Michael Hirst has voiced his support for Hugh Robertson, who takes over from John Penrose as the Minister for Sport, Olympic Legacy and Tourism.
Mr Penrose had previously worked alongside the BVEP in awareness campaigns such as ‘Britain for Events’, but Mr Hirst says the new appointment represents “a massive endorsement” of the role that events play in boosting UK tourism.
Cited by venues.org.uk, Mr Hirst insisted that the cabinet reshuffle, which saw Maria Miller move into the role of Minister for Culture, Media and Sport, can only represent a positive for the events industry, especially given that Seb Coe will contribute to the ‘Great’ tourism campaign.
Reflecting on the changes, Mr Hirst stated: “We’re obviously sorry to see John Penrose leave DCMS (Department for Culture, Media and Sport). Having worked closely with John over the years we have seen him become a big fan of the UK events industry and a proactive advocate. However we are equally confident that the new ministers will continue the good work.”
He added that the BVEP and industry figures contributing to the ‘Britain for Events’ campaign would be looking to speak soon with new ministers to discuss ways of driving business into UK function venues.
Events trade body Eventia also extended a warm welcome to the ministers, eventmagazine.co.uk reports.
Simon Hughes, chairman of Eventia, said that communicating and striking a balance with the new members would present a “real challenge” for industry members, but that his organisation hoped to work with the team to achieve “world class results”.