The launch of the Britain for Events marketing campaign has caused prime minister David Cameron to write a letter to Chair of the All Party Parliamentary Group for Events Nick de Bois MP, reports Exhibition News.
Previous, de Bois wrote to Cameron to notify him of the launch of the campaign, which hopes to promote UK event venues and increase the UK’s competitiveness in attracting large scale events going into 2012.
In addition, the MP promised to help lobby Government on issues including “fiscal measures to tackle the issues connected with the Tour Operator Margin Schemes (TOMS) and the reintroduction of investment allowance”.
Cameron responded in kind with a letter, scanned and published by Event Magazine. He applauds de Bois for his efforts and contribution to the growth of the economy.
Cameron pens: “As you quite rightly state, ensuring that Britain is an attractive place to visit is vital to our tourism industry, and the economy as a whole.
“The GREAT campaign which you mentioned will promote the UK as one of the very best places to visit, study, work, invest and do business, It aims to deliver a lasting economic legacy for the whole country from the unprecedented level of interest generated by the London 2012 Olympic and Paralympic Games,” added the prime minister.