Corporate events holding lions share of events market

Corporate sector gatherings dominated the events market last year, according to statistics from Eventia’s 2012 market trends survey.

Eventia found that 57 per cent of all events staged last year were corporate get-togethers, up from 51 per cent in 2010 and 47 per cent in 2009.

In results cited by, the survey revealed that 103 million delegates attended 1.3 million events throughout the course of 2011, in what turned out to be a lucrative year for event spaces in Britain.

The ‘UK Events Market Trends Survey’ (UKEMTS) also suggested that there’s optimism in abundance coming from the venue managers themselves, with 89 per cent of owners believing that 2012 will be even bigger than 2011 for their businesses.

For venue managers wanting to know what’s working for other businesses, researchers made notes on key trends and findings from establishments across the UK.

According to, being able to offer ‘value for money’ was cited by venues as the most important influence for organisers looking to hire, with 93 per cent of establishment owners perceiving this to be the case.

The UKEMTS is the first edition in a two part study looking extensively at the events business. The second installment, titled the ‘UK Economic Impact Survey’, will seek to measure the ‘economic significance and characteristics of the meetings and business events sector’.