Could breakfast be the best time for business?

Breakfast may be the best time for booking meeting venues for business meetings, according to a new survey conducted by OnePoll.

According to a report in the Daily Telegraph earlier this month, OnePoll’s online survey of 3,000 workers found that meetings held in the morning were commonly believed to have more impact and create more effective communication that those later in the day. More than two-thirds (67%) of those surveyed said they would be more likely to be pay attention between 9am and 12pm than at any other period of the day.

However just like any lunch time meeting or event, catering still plays an important role – if not a more important one. The survey also found that 79% of respondents felt that eating breakfast made them more efficient and alert.

Conducting business during the early hours of the day is becoming increasingly popular as a result of these attitudes as well. According to the poll, just over 40% of workers say they have encouraged their superiors to arrange meetings earlier in the day because it will have better results and two thirds said they had noticed that early meetings were becoming increasingly common in their business.

The survey also suggested that afternoon meetings and events could potentially have poor results when it comes to engaging with those in attendance. Around a quarter of respondents said they had cancelled an afternoon arrangement in the past because they were struggling to concentrate after the distractions of their morning.