Event management tool promises to plug "black hole" spending

A new online event management tool is set to prevent travel buyers plummeting into a “black hole” of excessive meetings spending.

Zapp, produced by global meetings experts Zibrant, is an online portal that allows clients to plan, book and manage events online, freeing them up for other duties, reports CIT Magazine.

Zibrant’s Application Portal (Zapp) allows hospitality bookers to find the best meeting venues and accommodation. It will also feature consolidated spend reporting so that planners can avoid “budgeting blind,” claims Zibrant’s managing director of operations.

“A haphazard approach to management information is a key threat to the success of meetings efficiency measures,” Chris Parnham told Conference-News.co.uk.

“We estimate that over half of global companies are failing to manage their spend effectively and are ‘budgeting blind’ because of a ‘black hole’ in decision-making intelligence.”

Access to Zapp can be arranged at an individual, team or administrator level and is available at any time, says Parnham. Report tracking features include the ability to monitor up to 19,000 cost items which could range from something as trivial as a cup of coffee, to AV equipment and signage.

“ZAPP represents a new direction for agency service delivery and a total solution for planners,” insists Parnham. “For the first time users can conveniently submit requirements online for immediate action by agency staff, with booking progress trackable in a task list 24/7.”