Event organisers urged to be careful using the London 2012 brand

Event organisers are being urged to be careful using the Olympics brand, when throwing Olympic themed events.

Hundreds of events are expected to be held at flexible event venues all over the country, to coincide and celebrate the London Olympics, but organisers have been warned that the need to be extremely cautious or they will run the risk of being sued.

Pete Moore from the official event agency for the 2012 Games told TSNN: “Be careful about using the branding because they’ll be watching everything you do. London Organising Committee of the Olympic and Paralympic Games (LOCOG) has a brand protection team that regularly searches for branding infringements.”

Another event organiser Paul Southern agreed, but he admitted that although there would be a difference between a local church organisation and a big company hosting a themed event, if the London 2012 brand is used, it is likely to be considered illegal.

“The best advice for a corporate organisation would be firstly to check the guidelines set out on the London 2012 website and if there is any doubt contact the site and advise the sponsorship division of your intentions,” he advised.

If in doubt, companies may prefer to attend an official Olympic event organised by the London 2012 Olympic committee. He added that there will be a number of official events being hosted which would offer a unique experience.