David Cameron has highlighted the need to stimulate the tourism industry in the UK so ‘huge opportunities’ that are currently being missed do not continue to go ignored.
During a speech on tourism in the country, the Prime Minister said the industry needs to attract more visitors from other economies such as China.
Cameron believes the events and tourism industry needs to take full advantage of high profile fixtures such as the London 2012 Olympics, next year’s Champions League final at Wembley, the Rugby League World Cup in 2013 and the 2014 Commonwealth Games.
Euro RSCG Skybridge head of events Lori Stahl said when these kind of events such take place it is vital that the industry maintains momentum so business is sustained at London and national event spaces around the country.
“Events like the Champions League and the Olympics will put the UK in the limelight. We need to ensure that we capitalise on that exposure by offering incentives and compelling business cases that entice the global business audience to hos their own programmes in the UK, thus increasing group tourism and maintaining the momentum that events like these will surely begin,” she said.
Michael Hirst, the chairman of the Business Visits and Events Partnership told Cit Magazine that whilst the Prime Minister appears to understand the importance of tourism, he needs to create a firm policy to help drive corporate events in the UK.
“Cameron seems to get tourism, which is important. I am now going to drop him a line to point out that business events serve a major purpose in driving trade to the UK,” he said.