Service providers who only communicate via email represent a massive turn-off for customers, according to Cindy Krischer Goodman, a blogger writing for kentucky.com.
Executives tend to complain that people managing their accounts – from lawyers, accountants to email marketing firms – never meet their customers and clients have had enough, according to Goodman.
For example, senior business executive Alejandro Fernandez claims he won’t be renewing with service providers who didn’t meet him in 2012.
“I’m not saying I need to go to lunch with you every day, but if I’m dealing with you for a year, come out and meet me,” he said, cited by bellinghamherald.com. “How do they know all the issues they could be addressing if they are just answering the question I ask?”
As a result, it could be important for service providers to meet up with their customers in mutually-beneficial locations, such as meeting venues, in order to rekindle their relationship for 2013.
Fernandez believes that future generations of workers need to learn about the importance of face-to-face meetings otherwise they could be missing out on key connection-building skills.
“How can you groom the next generation of rainmakers if they haven’t been trained to practice those in-person relationship building skills with existing clients?” he added.