Face-to-face meetings still popular, claims study

Despite the uptake of social media when it comes to initiating conversation with potential customers, there is still a lot to be said for an old-fashioned face-to-face meeting.

That’s according to business card experts MOO, cited by i-l-m.com, who conducted a study of 152 small businesses owners to ask about their preferred method of contact.

The study suggests that dealing with contacts in person helps UK businesses generate annual revenue of around £9.45 billion. In addition, 61 per cent of those surveyed said they preferred to meet face-to-face with a client in a conference space, while 47 per cent named the pub as an ideal venue.

While 25 per cent felt their website was the most crucial aspect of their marketing campaign, 32 per cent insisted that word-of-mouth and referrals are top when it comes to business development.

Richard Moross, founder and chief executive officer of MOO, admits that while social media is useful, businesses can’t put a price on face-to-face interaction.

He said, cited by thesalespro.co.uk: “Social media and other technology is incredibly helpful for keeping in touch, building relationships and just remind people you are around and what you are up to.

“But if you want to win business and develop new contacts then nothing quite beats a face-to-face meeting it seems.”