Grass Roots report expects meetings industry to flourish in Q4

The latest Grass Roots Meetings Industry Report has outlined a healthy post-Olympic outlook for event spaces and hotels across Britain.

Previous reports have indicated that any positive impact for the industry delivered after London’s successful staging of the 2012 Olympic Games will be minimal at best, but Grass Roots has predicted a rather different outcome.

Cited by, the organisation’s Global Supply Chain Director, Alan Newton, claimed that while 2012 has seen both winners and losers in the European market, many key destinations have performed strongly in tough economical conditions.

Commenting on findings within the report, Mr Newton insisted that little will change in terms of pricing between October-December 2012, even if the demand might tempt some to hike their rates. 

“After seeing a large dip in meetings activity before and during the Olympics, we are now seeing an upsurge in events for Q4 of 2012 and 2013,” he said.      

“Despite this, it is unlikely that rate increases will continue at the same level going forward and instead, we expect to see single digit rate growth at most in the UK and Europe for the next six months.”

Although spaces in Britain may have to wait patiently for growth to arrive in their country, the report crowned venues in Barcelona, Brussels and Paris as the current market leaders. Barcelona has seen meetings in four star establishments increase by 11 per cent in 2012 to date, while those of the same grading in Paris and Brussels have seen increases of 27 per cent and 28 per cent respectively, writes.    

For the very first time in its six year history, a full version of the report is available via a smartphone app, which also provides users with industry news, regional market updates on rate movements and industry trends.