Half of pubs, hotels and restaurants feeling positive about 2012

Nearly half of the UK’s main hospitality traders are feeling positive about the year ahead, according to a new survey.

Big Hospitality reports that a confident 49 per cent of restaurant, pub and hotel operators believe that their fortunes will flourish over the next 12 months, with only a very small number (four per cent) expressing any doubts to the contrary.

Although specific figures were not released for the event space providers sector in Baker Tilly’s Outlook 2012 survey, the overall positivity of the rest of the industry may reflect similar attitudes within this area too.

When asked what measures could be taken to improve business confidence even further, respondents answered with a reduction in VAT, tax and red tape.

To ensure that the industry performed to its maximum capabilities, 49 per cent of hospitality chiefs said that they’d be further investing in better business processes and systems. Nearly half again (47 per cent) said that they would also look to open up new sources of revenue to remain prosperous in the year ahead.

Commenting on the results, HotelOwner.co.uk quoted Ali Aneizi of Baker Tilly, who said: “It seems that the general sentiment among hospitality and leisure firms is fairly positive and they are looking to innovation and improved service to help flourish through these uncertain times.

“Although there are some measures that the government can take in helping businesses to continue the recovery, the basis of performance for the sector is going to be heavily driven by consumer confidence.”