IT has become crucial to the events industry, suggests a new survey.
Figures gathered by technology suppliers Etherlive have indicated that 98 per cent of industry professionals have identified technology as a “key area” to plan when organising events.
Furthermore, 90.7 per cent of respondents claimed to make use of Wi-fi enabled smartphones on a daily basis, with over half of these expecting to utilise them whilst working in event spaces.
88 per cent of those questioned said that the development of technology was “critical” to the future of the industry.
In an interview with eventindustrynews.co.uk, Etherlive director, Tom McInerney, claimed the results showed a clear reliance on technology within the events industry.
He said: “We were really keen to get some quantifiable data from our customers and those in the industry about their experience and thoughts of technology in the events market.
“The results show a growing reliance on IT. The key thing is that technology is an intrinsic part of the design and build of any event.”
McInerney’s views were echoed by the thousands of industry professionals who attended the IMEX America exhibition last week.
Bizbash.com report that introducing improved Wi-Fi and new technology into events was one of the five most discussed topics of the three-day event.