London’s cycling commuters are to be given their own designated workspace over the next ten days, on behalf of Levi’s.
The denim brand is set to open a venue at New Inn Yard in Shoreditch tomorrow (August 7), where cycling commuters will be able to enjoy free coffee and wi-fi, music, local artists’ exhibitions and a social and cultural events programme.
Perhaps more important to cycling enthusiasts, however, will be the free bicycle repair services that are available thanks to several local mechanics. Instructional workshops will also be provided, educating keen riders on the best ways to look after their frames and tyres, as well as a free bike valet service courtesy of the London Cycling Campaign.
The Levi’s London Commuter Workspace begins with an opening party hosted by DJs Only Real and Bradley Zero, eventmagazine.co.uk reports. The hub will officially close on August 17.
Levi’s has already opened a pop-up cyclist workspace in Brooklyn, New York (July 8 – 28), while another hub is currently open in Los Angeles, California (August 5 – 29), bicycleretailer.com notes.
“These resource-rich workspaces are designed for the modern commuter, seeking to capture the creative and productive experience of commuting with a range of offerings. These three cities were chosen due to their high concentration of commuters/bike advocates,” a spokesperson for Levi’s said.