London named second best city in the world - The Brewery

London named second best city in the world

London has been named as the world’s second favourite city, behind only New York, reports.

A new Ipsos Mori survey quizzed people from across the globe to find out which city was the most loved. In total, residents from 24 countries were asked to pass judgement on 48 cities across five categories: best city overall, best in which to live, best for business, best to visit and best in Europe.  

Both New York and London appeared in the top five for all their categories (New York excluded from Europe, of course), being the only two cities to do so.

In the overall favourite city category, London came second behind New York. It ranked third for best place to live and fifth for doing business, which is good news for conference centres in the capital – knowing it has huge global appeal. Meanwhile, it placed fourth for best place to visit but came top as the best city in Europe.

New York didn’t just take the crown for best overall city but was also named as the greatest in which to do business. Paris, meanwhile, took the title for best place to visit and Zurich was named best in which to live.

Commenting on the results, Ipsos Mori chief executive Ben Page told “The citizens of the world have spoken and given a massive vote of confidence in London and the UK.

“Together with positive signs for the UK economy and London generally, and after a brilliant Olympics in 2012, this survey reaffirms London as not only the most important city in Europe, but also affirms Britain continuing to punch above its weight globally.”