London was the second most popular destination for Britons holidaying at home this year, according to a survey by the travel company Expedia UK.
Those who stayed at home – often referred to as ‘staycationers’ – reportedly flocked to London’s event spaces, encouraged by global events such as the Royal Wedding in 2011.
It was only southern England that had more appeal this year, found Expedia, although it is confident that London will be even more popular in 2012 thanks to the attraction of the Olympics and the Queen’s Diamond Jubilee celebrations.
Brits made seven per cent more bookings for trips in the UK in 2011 compared to 2010, the Press Association reports. When it came to overseas holidays, travellers were conscious about world events, and adapted their choices to other destinations.
“2011 has highlighted the mixed approach to holidaying taken by Brits in troubled times,” Expedia UK’s managing director Andy Washington remarked on MSN Money.
“As some are drawn to holidaying at home, others simply look for alternative destinations – with Spain and Turkey particularly growing in popularity during the Arab Spring,” he said.
Another notable trend Mr Washington said was “deal hunting”. According to the survey, many Brits waited for countries like Egypt and Japan to recover from their national problems – a public uprising and tsunami, respectively – before seeking out great holiday deals there.
“What’s absolutely clear is our determination to keep our holidays,” said Mr Washington.