London wins most welcoming European city and World Destination of the Year

It’s good news for party venues: London could be best place to throw a party, after it was crowned the most welcoming city in Europe according to a survey.

A ‘mystery shopper’ poll assessed six European cities and found that London was the kindest to visitors. According to The Independent, the capital scored particularly well when it came to airport signage, taxis, bus tours and city centre tourist offices.

The ‘mystery shoppers’ spent 24-hours in London, Paris, Madrid, Rome and Berlin and looked at how welcome they felt when considering 11 categories.

Public transport in London scored well, however the reception given to tourists in museums saw London fall to the bottom of the list. Airport tourist information and evening restaurants also lost London some points, but that didn’t seem to hamper the city’s performance. London won, followed by Paris and Amsterdam in joint second place.

It was also revealed today by Visit London that London was crowned World Destination of the Year for the fifth time at the World Travel Awards.

“It’s absolutely fantastic that London has been recognised for such prestigious awards,” said Sally Chatterjee, CEO of Visit London. “With the 2012 London Olympic and Paralympic Games just around the corner, it’s now more apparent than ever how important tourism is to the capital and the country’s economic growth.”