The 70-day Olympic Torch Relay Route is likely to prompt parties up and down the country, according to Lord Sebastian Coe.
The chairman of the London 2012 Organising Committee made his comments after it was revealed that one extra community will carry the flame next year on top of the 1,018 areas announced last week.
In a crossover between fiction and reality, the torch will be carried on the soap opera ‘EastEnders’ on July 23rd.
He predicted that every neighbourhood – including the fictional Walford district inhabited by the soap’s actors – will take the opportunity to “shine” and celebrate the occasion, meaning event spaces could be popular in the run-up to the Olympic Games.
“Today’s announcement is a great addition to the Olympic Torch Relay Route. I’m sure the people of Walford will now start planning their celebrations to welcome the flame to Albert Square,” said Lord Coe.
He wasn’t the only person to comment on the news. Writing for BBC Sport, head of BBC torch coverage, Carl Doran, pointed out that the EastEnders event is the first time in the history of soap operas that the official Olympic flame has made a live appearance.
He explained that producers had considered pre-recording the scene and including it in the final show, but felt that broadcasting it live would make it more exciting.