UK event venues are cautiously optimistic about finishing 2013 on a high note, with a slight majority (53 per cent) expecting business this year to be better than in 2012.
The UK Events Market Trends Survey (UKEMTS) from trade body Eventia finds that ten per cent more venues are confident about increasing their bookings than the number at this time last year.
Almost one in four venues had accounted for this and were planning capital investment projects in excess of £100,000 this year.
Meetpie.com says 35 per cent backed their business levels to remain on a par, while just 12 per cent were bracing themselves for a decline in bookings. As well as uncovering business confidence, the research also provided an interesting set of figures for venues to look back on.
The UKEMTS estimated that 85.5 million delegates flocked to 1.3 million British events in 2012, with the average attendance at 64 people.
Each venue hosted an average of 373 events last year, a slight increase on the figure from 2011, while the average event duration was 1.6 days.
The research acts as a crucial barometer of what’s happening in the business events sector and provides venues and planners with an informed view of the trends and changes currently unfolding within their area of work.
Eventia chairman Simon Hughes told conference-news.co.uk these findings, taken together with the data from the UKEIS (the UK Economic Impact Study), will provide the industry with some powerful promotional and advocacy tools.