London’s official promotional organisation for events, London & Partners, has announced a month-long campaign dedicated to selling the city as a world-class events destination.
‘Motivation Month”s primary objective is to incentivise bookers to host their events in London’s corporate venues and event spaces, reports LondonAndPartners.com. Secondly, it offers an opportunity for industry representatives to talk shop and share knowledge with one another.
The campaign, which is backed by government, will run throughout February 2012 and culminates in the International Confex show – a trade show that aims to connect event organisers from across the globe.
“It’s vital that as an industry we learn from each other continue to strengthen London’s business tourism and events offering,” explained Tracy Halliwell, director of Business Tourism and Major Events at London & Partners.
“By creating this campaign, we hope that London will retain its crown as Europe’s leading destination and inspire event planners to bring future events and incentives here after 2012,” she added on Meet Pie, which is to provide coverage of the event.
Industry magazine Meetings & Incentive Travel (M&IT) will also be supporting.
The month will be packed with a range of different activities; including free webinars, top motivational tips, round table discussions, open days and ‘lunch and learn’ industry seminars.