MP gives seal of approval to Britain for Events campaign

Britain for Events, the annual marketing campaign designed to promote Britain as a world-class destination for events, has received a glowing endorsement from MP John Penrose, the Minister for Tourism and Heritage.

According to a report, Mr Penrose said that “the UK has shown its expertise and creativity in some of the largest and most recognised events on the planet; spanning festivals, sporting, cultural and large scale business events and meetings.”

He praised proprietors of event venues for playing their part in the industry and for encouraging the public to “buy British”.

Now in its 10th year, Britain For Events focuses on every aspect of live events from live music, sport, festivals and cultural events to meetings, conferences, exhibitions and trade shows.

The events industry in UK, whether for business or pleasure, is worth an estimated £36 billion to the economy and is therefore, a vital part of the financial fabric of the county, says

The campaign is backed by numerous trade bodies and associations which include the Business Visits and Events Partnership (BVEP), VisitBritain, and the International Confex. Britain For Events is also part of a stakeholder network for another 27 event associations.

Adding his thoughts about the importance of the marketing campaign, Michael Hirst, chair of the BVEP told he was “honoured” to receive the MP’s backing.

“We are delighted and honoured to have secured the Minister’s endorsement,” he said. “It underlines the importance of events to the UK’s economy as well as highlighting the campaign’s credibility within the wider business community.”