New research suggests that businesses still prefer to deepen their relationships with other companies by face-to-face contact.
Cited by freshbusinessthinking.com, a survey of 100 UK companies from marketing firm Catalogues 4 Business (C4B) found networking remains a popular method of making connections and developing partnerships in the business world.
C4B discovered that three in five (58 per cent) companies from a mixture of B2B and B2C backgrounds use networking in the running of their organisation.
Not only this, C4B compared the situation with a similar report from last year to find that the number of businesses using this technique has increased by 15 per cent over the previous 12 months.
It’s likely that Britain’s conference centres will have witnessed an increased emphasis on networking, as companies will often get the chance to connect at events.
As reported by conference-news.co.uk, the study proves that even in the digital age, British companies continue to recognise the importance of building relations with other companies in a more personal way.
Ian Simpson, MD at C4B, said: “A majority of companies within the UK have found that networking has become a crucial element to their organisation.
“Even though social media and digital marketing has been increasing in popularity, networking has become that much more important.”