New research suggests that the UK events industry could benefit from an increase in bookings and spend throughout 2013, reports conference-news.co.uk.
According to a Customer Insight Survey from event management agency Zibrant, the vast majority of businesses have no plans to scale back on their investment in events, with some even planning to host more this year than the last.
The survey asked clients of Zibrant a range of questions linked to their plans for 2013, including their projected number of events along with the size and value of their bookings. Researchers were also asked to name the biggest challenges currently facing the industry.
According to incentivetravel.co.uk, the survey found that 76 per cent were planning to stage the same or more events in 2013.
In a result that’s likely to go down well with event spaces in London and other prime British locations, the survey claimed 93 per cent of meetings will be based in the UK.
Meanwhile 46 per cent of businesses said their top priority was always to find the right destination for their event, followed by 38 per cent who claimed getting booked up with right the venue was of the utmost importance.
Fay Sharpe, Zibrant’s MD for sales and marketing, commented: “Given the tough economic conditions the UK finds itself in, Zibrant is cautiously optimistic with these results which indicate that both venue and events sectors will continue on par with 2012 levels and in some cases see an increase both in bookings and spend.”