Thousands of American football fans are expected to descend on London this Sunday for the clash between Minnesota Vikings and Pittsburgh Steelers at Wembley.
Dailymail.co.uk reports that the two teams travel to London for one of two NFL games being hosted at the stadium this year.
The event could attract a new demographic to the region and plenty of tourists could also be tempted by the rare opportunity to watch the sport live in the UK.
Some might choose to make a weekend of it, booking a hotel and giving them the chance to experience the party venues London has to offer.
Wembley has hosted the occasional NFL game since its reopening in 2007 and the matches have always drawn huge crowds. NFL commissioner Roger Goodell has reportedly been in discussions to increase the amount of games there.
In fact, telegraph.co.uk reports that there is talk of one day staging the Superbowl in England’s national stadium.
Discussing this possibility, stadium manager Roger Maslin claimed that the arena certainly had the credentials to host such a prestigious sporting event.
“Football is our priority – but yes I’m absolutely confident that if Roger Goodell wanted to have franchise here then we could absolutely do it,” he said.
The Jacksonville Jaguars and the San Francisco 49ers also travel to London for a match on October 27.