Businesses are being encouraged to help support the nation’s so-called “night-time economy” in a new campaign that celebrates the vibrancy of England’s late night hospitality venues, reports bighospitality.co.uk.
It comes following research that shows nearly £300 million was generated by people taking day visits to towns and cities across England in 2011.
According to e-tid.com this figure, taken from the 2011 Great Britain Day Visits Survey, represented a fifth of the £52 billion generated by tourists that year. The majority of these people were either spending their cash on meals in England, or on nights out.
As a result of this massive trend, National tourism body VisitEngland has outlined how best town centre event venues and outdoor spaces can attract and sustain custom from late night adventure-seekers.
In partnership with The Association of Town Centre Management (ACTM), the publication, called ‘The Evening & Night Time Economy’, will help local businesses and councils develop successful night-time tourism strategies in towns and cities.
VisitEngland chief executive James Berresford says that now is the time to seize the opportunity of the night-time economy, hot off the heels of the “most successful Olympic and Paralympic Games ever”.
He elaborated: “This summer has whetted the country’s appetite to enjoy a vast array of sporting and cultural events supported by later opening hours by shops, bars and restaurants. The night-time economy offers us a huge opportunity to grow tourism in England and make our cities and towns some of the most exciting in the world.”