Olympics will "be a great thing" for events industry, say sponsors

Sponsors of the London 2012 are confident that the Olympic Games will flaunt the best of UK hospitality in every possible sense.

In a CIT Magazine report, Adecco’s Steve Girdler went as far to say that the Games could “only be a great thing” for the events industry; hinting that opportunities lie at every corner for workers in the event venues sector.

“It will showcase the UK,” said the Games’ recruitment director, at the Summer Eventia 2011 conference in a joint panel session hosted by former Visit London commercial director David Hornby.

Adecco, Thomas Cook, Intercontinental Hotels Group (IHG) and Cisco were all in attendance at the conference, which Eventia.org.uk organisers say is an excellent mix of educational, networking and social activities designed to inspire, inform and entertain event professionals.

Thomas Cook’s managing director, Stephen Vaughan, also gave insight as to what his plans for the Games are. The company aim to incentivise staff by offering free tickets to the big event itself.

“People are our most important asset and, as well as volunteer places, we can use tickets as incentives to drive performance,” said Vaughan.

Whereas IHG vice president of sales for EMEA, Nick Grandvoinet, said that the firm will be sponsoring a hospitality course at an East London college and will also open a new hotel in Stratford.

Grandvoinet added that the key aim for IHG was to “follow through on commitments not just in July 2012 but beyond.”