The 2012 Olympic Games will boost business tourism in the capital in the long term, predicts Visit Britain.
In a new report, Visit Britain found that more than 92 per cent of 2009’s 6.5 million business travellers had already visited the country in the last decade. The report which was conducted by the national tourism agency used information gathered from interviews with 50,000 overseas tourists which formed part of the government’s International Passenger Survey.
The news that business tourism will be boosted after the Games will be welcomed by those that have venues for hire, as the survey results indicate business will continue to be strong in spite of the current economic climate.
The survey also revealed that business travellers from Luxembourg were the most loyal to Britain, with 96 per cent of those that visited the UK last year having been to the country at least once before during the last 10 years. Visitors from the Republic of Ireland were the second most loyal, with those from United Arab Emirates in third place.
Visit Britain’s head of business events Simon Mills told CIT Magazine: “It is very encouraging to know that 92 per cent of the 6.5 million business visitors who came to the UK last year had already visited in the last ten years and chosen to return to Britain. It is an important sign that Britain is ready, willing and able to generate a sustained uplift in tourism after the Olympics.”
“Britain is ready for more returning business visitors, we have the infrastructure in place, we have the world-class venues to host them and the fantastic service providers in place to support them,” he added.