Optimism returning to events industry

Optimism is returning to conference centres and corporate venues after news that an events industry tradeshow saw a 27% increase in the in the number of visitors.

According to Meetpie, another event called Square Meal had over 7,200 attendees, which was 7% more than the previous year.

“This year’s turnout has provided the events industry with a massive boost and is evidence that the sector is returning to health,” said Rachel Harty, marketing and events manager. “Last year a lot of visitors were ‘window shopping’. This year they were shopping!”

One visitor said that he was persuaded to return to the event for the second year because of the quality of the people attending. Speaking of tradeshows, he said: “I haven’t found a better way to get in front of so many corporate buyers and event organisers in such a short space of time. It’s intense, but fun!”

Event UK was the tradeshow which saw visitor numbers grow by over a quarter. “It’s exactly the same number of exhibitors as last year,” explained director Alison Willis. “Business was being done on the show floor shortly after the doors opened, thanks to the high calibre of visitors and senior decision makers in attendance. One of our exhibitors even told us that they had taken their first qualified enquiry before 10.30am on day one of the show.”