The organisers of the 10th National Meetings and Events Week are aiming to make this year’s campaigns the most influential so far, reports Meet Pie.
Speaking at an event venues trade show last week, Simon Mills of organisers Visit Britain, said that he hoped this year would exceed the success seen last year in the 2009 campaign. According to Meet Pie, the campaign amassed over £750,000 in public relations coverage last year and its online activity attracted more than 71 million unique users.
Mills said that this year the campaign will have “unprecedented government communication”. As previously reported, over 300 MPs, ministers and local politicians have been invited to a reception at the houses of parliament on October 20th to discuss the role that venues for hire and events planning can play in the UK’s economy.
According to the campaign’s website, this year will “build on the success of previous years” by building relationships with businesses outside of the events industry and will retain the core objectives held throughout its ten year history: to ensure that venues for hire in Britain “means value”. Its overall manifesto objective is “to make Britain the natural destination choice and an international hub for all sectors of the events industry.”
This year also marks the 21st birthday of the Meetings Industry Association, one of Visit Britain’s major partners in the campaign. National Meetings and Events Week will run from the 18th of October to the 24th of October and has been sponsored by a number of corporations, including the Barclays Premier League and Virgin Atlantic.