Plan early for Christmas parties, says Kerry Foods

Hospitality providers must market their Christmas offering for corporate Christmas parties in London as early as possible and plan ahead, Kerry Foods has advised.

With just 93 days until the big day itself, the catering giant says that nothing can be left to chance when it comes to menus, seating and festive entertainment.

If the weather holds, this year’s affair could be extremely lucrative for restaurants, hotels and pubs too, reports Big Hospitality. This is mainly because Christmas bookings in 2010 took a severe knock due to the extreme snowfall that blighted the country.

Last year, business wallets also tightened in response to the economic downturn.

Sales monitoring group, Coffer Peach, reported on at the time that like-for-like sales in December had dropped 4.2 per cent for 17 major pub and restaurant operators.

However, with the correct preparation, chefs Gerard Murphy and Adrian Coulter from Kerry Foods’ development team say that this year’s fortunes could be significantly brighter.

“Many wholesalers and distributors offer price incentives for buying core Christmas produce as early as possible,” they said, with a particular emphasis on food.

“So if your menus are in place, so don’t be afraid to stock up early and make the most of the deals available, to further drive your stock menu availability,” the experts added.