Planner notes "substantial increase" in clients demanding English events

The demand for English-themed gatherings appears to be on the rise as London prepares to host the 2012 Olympics, reports. 

Corporate hospitality agency ATP Event Experts has noted a “substantial increase” in the amount of clients requesting quintessentially English events. The company claims that bookers from all over the world want to sample a taste of London living before the opening ceremony on July 27th. 

Ale tasting sessions and cookery classes are said to be popular amongst this group, with family-run businesses and corporate venues in London benefiting from the fresh stream of interest. As far as themes go, ATP says it’s focused on providing traditional events, with the aim of putting delegates in the shoes of a “typical Londoner”.  

Head of UK event operations at ATP Event Experts, Neil Pace, told that the company saw an opportunity and has been preparing for London 2012 since the announcement was made in 2005. Mr Pace also claims that his team’s knowledge in the local area has helped ATP secure business and satisfy customers.       

He commented: “Over the past few years our teams have been busy sourcing and securing hospitality spaces within the city’s famed locals, foodie pubs serving real ale and the more traditional drinking establishments to ensure that anyone who wants to enjoy an authentically British experience will get the opportunity to do so.”